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# Fashion Animals
'Betes de Mode' Dramatography Art By French duo HELMO

By TrendHead | Published 2009-03-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/animalistic-dramatography-fashiony-art-shot-by-french-helmo
References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2009/03/24/betes-de-mode/) & [helmo.fr](http://www.helmo.fr/)

This fashionable series of dramatic art photographs morphs silhouettes of animals with gorgeous models; it literally takes my breath away, they are so beautiful.

The artwork is called *Bêtes de mode* which means ‘fashion animals’ and is from a collection of 13 images shot with red and blue lighting on a black background. They were created by HELMO,a fFrench artistic duo comprised of Thomas Couderc and Clément Vauchez.

The stunning photographs were made for the Galeries Lafayette in Paris. The more I look, the more I love them. I guess we all have an animalistic side… argh!!

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 67% | Activity: 62% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion Photography:** Disruptive innovation opportunity: Explore combining fashion and animal imagery in creative and unconventional ways to create captivating photographs.
- **Animal-inspired Fashion:** Disruptive innovation opportunity: Create clothing and accessories that incorporate elements of animal patterns and silhouettes, appealing to consumers looking for unique and bold fashion statements.
- **Artistic Collaborations:** Disruptive innovation opportunity: Foster interdisciplinary collaborations between artists and fashion brands to produce visually striking and thought-provoking artworks that push the boundaries of traditional artistic mediums.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Combine fashion with art to create innovative and visually stunning products that appeal to consumers seeking unique and unconventional fashion choices.
- **Photography:** Disruptive innovation opportunity: Experiment with new techniques and concepts, such as merging animal and fashion photography, to create captivating and memorable images that stand out in the competitive photography industry.
- **Art and Design:** Disruptive innovation opportunity: Encourage creative collaborations between artists and designers, exploring new ways to blend various art forms and create groundbreaking pieces that challenge traditional artistic boundaries.

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