# Animalistic Advertising “Bock Auf Neues” Campaign Uses a Real Ram For Creativity By futureheadz | Published 2009-04-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/animalistic-advertising References: [futureheadz](http://www.futureheadz.com) An offbeat campaign surprised the guests of the annual Award Show of the Art Directors Club in Berlin, Germany on April 25, 2009. A real life ram promoted the unconventional mission of the agency, Future:headz, from Munich, Germany. Similar to the English expression, “going for new stuff” the Germans claim, “Bock auf Neues”, but their words also work as a pun: the double meaning of “Bock” in German is “a ram” in English. That explains the hairy testimonial. Future:headz performed a few other stunts for the Award Show of the Art Directors Club, an annual event for creatives in Berlin. See some of them in the related articles below. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Advertising:** Opportunity for businesses to think outside the box and create unique and attention-grabbing advertising campaigns. - **Puns and Wordplay:** Potential for businesses to incorporate clever puns and wordplay in their marketing strategies to create memorable and engaging content. - **Real Life Brand Ambassadors:** Possibility for businesses to use real animals or unconventional brand ambassadors to promote their products or services for added impact. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity for agencies to push the boundaries of traditional advertising and explore unconventional approaches. - **Creative Agencies:** Opportunity for creative agencies to showcase their ability to think outside the box and come up with unique and memorable campaigns. - **Animal Products and Services:** Potential for businesses in the animal industry to use real animals as brand ambassadors to promote their products or services. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md)