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# Beastly Home Decor
Nigel Coates Designed Animalia Furniture for Fratelli Boffi

By Jessica Marcel | Published 2010-03-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/animalia-furniture
References: [dezeen](http://www.dezeen.com/2010/03/24/animalia-by-nigel-coates-for-fratelli-boffi/) & [nigelcoates](http://www.nigelcoates.com/)

The [Animalia furniture collection](https://www.trendhunter.com/trends/ensemble-1) by Nigel Coates is fitting for a cabin in the woods. Subtle animal shapes are incorporated into all the pieces, from a [coffee table with antler-like supports](https://www.trendhunter.com/trends/ceiba-series) to an [animal den-shaped sectional sofa](https://www.trendhunter.com/trends/roots-collection-1).

Nigel Coates designed the Animalia furniture series for Fratelli Boffi. The entire series will be on display in Milan next month. For more from Nigel Coates, check out his site.

**Implications** - Many consumers depend on a wide variety of products to provide them with particular experiences. These consumers invest their time and money in products or services because they will lead them to feel a particular way. Companies and businesses will benefit by honing in on a specific emotion and tailoring their product to provide consumers with that feeling every time they use it.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 42% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Animal-inspired Home Decor:** Opportunity for home decor companies to incorporate subtle animal shapes into their furniture designs, appealing to nature-loving consumers.
- **Nature-inspired Furniture:** Furniture manufacturers can embrace nature-inspired designs, such as antler-like supports, to create unique and eye-catching pieces for customers seeking a rustic feel.
- **Emotionally-driven Product Design:** Businesses can cater to consumer emotions by developing products that elicit specific feelings, providing a unique and personalized experience for customers.

### Sectors Adopting This

- **Home Decor:** Opportunity for home decor companies to innovate by incorporating animal-inspired designs into their furniture collections to attract nature-loving customers.
- **Furniture Manufacturing:** Furniture manufacturers can seize the opportunity to create unique and appealing pieces by embracing nature-inspired designs, such as antler-like supports.
- **Product Design:** The concept of emotionally-driven product design opens up avenues for businesses to create personalized and engaging products, tailored to evoke specific consumer emotions.

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