# Shocking POV PSAs 'Animal Visuals' Gives You a Bird's Eye View Into Egg Industry By Marissa Brassfield | Published 2009-02-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/animal-visuals References: [treehugger](http://www.treehugger.com/files/2009/02/animal-visuals-gives-birds-eye-view-of-factory-farm-cage.php) & [animalvisuals.org](http://www.animalvisuals.org/empathy/virtualbatterycage/) If you're looking for an excuse to get you to stop eating eggs or chicken from [factory farms](https://www.trendhunter.com/trends/humane-world-for-animals) and start caring about where your food comes from, Animal Visuals has you covered. Using computer graphics, Animal Visuals gives you a firsthand look into what it's like to be crammed into a [chicken cage](https://www.trendhunter.com/trends/hatching-time)--with sound. Statistics about the [egg industry](https://www.trendhunter.com/trends/american-egg-board) are superimposed over the panoramic view, which you can adjust just as you would if you were viewing a virtual tour of, say, a hotel room. The power of empathy is an incredibly strong one. I raised hens in my backyard growing up, and had to mute the sound after about five seconds. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 11% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Empathy-driven Activism:** Using immersive technology, like computer graphics and virtual tours, to create empathy and drive activism. - **Transparent Food Supply Chains:** Using technology to provide consumers with transparent and real-time information about the source and production methods of their food. - **Educational Visual Storytelling:** Using visual storytelling techniques to educate and create awareness about various industries and their impact on animals and the environment. ### Sectors Adopting This - **Food Technology:** Disruptive innovation opportunities in food technology can focus on creating more sustainable and ethical food production methods. - **Virtual Reality:** Virtual reality can be used to create immersive experiences that educate and inspire individuals to make more conscious choices about their food consumption. - **Animal Welfare:** Advancements in animal welfare can be made by using technology to expose the realities of factory farming and promote more ethical treatment of animals. ## Related on Trend Hunter - [Pasture-Raised Eggs](https://www.trendhunter.com/trends/organic-eggs.md) - [British Barn-Laid Eggs](https://www.trendhunter.com/trends/bird-bros-roost-eggs.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Egg-Centric Dog Breakfasts](https://www.trendhunter.com/trends/the-good-egg-pet-food-company.md) - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Plant-Powered Egg Tours](https://www.trendhunter.com/trends/good-eggs-tour.md) - [Pasture-Raised Hen Eggs](https://www.trendhunter.com/trends/happy-egg-pastureraised-eggs.md) - [Affordable Eggs Partnerships](https://www.trendhunter.com/trends/affordable-eggs.md)