# Animals as Photographers Animal Planet Wildlife Documentaries Campaign By Ayman | Published 2008-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/animal-planet-wildlife-documentaries References: [adsoftheworld](http://adsoftheworld.com/media/print/animal_planet_elephants) Animal Planet promotes the authenticity of their [wildlife documentaries](https://www.trendhunter.com/trends/go-wild) by showing [animals as photographers](https://www.trendhunter.com/trends/xplra-10) in these recent ads. I guess it can’t get more authentic than an animal taping its own species. The [print ads](https://www.trendhunter.com/trends/heart-of-joy) show elephants, blowfish, penguins, and bears at the helm of a video camera. I like the art direction of having the elephant utilize its trunk in manipulating the camera. But I have to say its execution (photoshopping) is rather poor. My favorite shot is the penguins. For some reason, they like like guest at wedding taking a group picture in tuxedos. The campaign was done by DDB Duesseldorf, with creative directors Heiko Freyland, Alexander Reiss; art directors Alexander Reiss, Michael Kittel; cpywriter Heiko Freyland; and ilustrator stefan Kranefeld. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Animals as Photographers:** Disruptive innovation opportunity: Explore the use of trained animals as photographers for capturing unique and authentic perspectives in various industries, such as wildlife documentaries, advertising, and tourism. - **Authenticity in Advertising:** Disruptive innovation opportunity: Embrace unconventional approaches to advertising by highlighting authenticity, such as showcasing animals as photographers, to grab audience attention and create memorable campaigns across different industries. - **Creative Art Direction:** Disruptive innovation opportunity: Push the boundaries of digital art and photo manipulation to create visually striking advertisements that engage viewers and spark conversations in industries like media, photography, and graphic design. ### Where This Applies - **Wildlife Documentaries:** Disruptive innovation opportunity: Introduce new storytelling techniques by incorporating animals as photographers to provide a fresh and immersive perspective in wildlife documentaries and nature-related content. - **Advertising:** Disruptive innovation opportunity: Break traditional advertising norms by utilizing animals as photographers, offering unique and attention-grabbing visuals to capture consumer interest and drive engagement in the advertising industry. - **Tourism:** Disruptive innovation opportunity: Enhance tourism campaigns by showcasing animals as photographers, highlighting the unique experiences and perspectives they can capture, attracting nature and wildlife enthusiasts to explore different destinations. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Animal-Perspective Video Cameras](https://www.trendhunter.com/trends/imaging-system-1.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)