# Animal-Influencers Vegan Food Campaigns Morningstar Farms Enlists Animal Influencers in New Ad By Grace Mahas | Published 2020-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/animal-influencers References: [vegnews](https://vegnews.com/2020/9/kellogg-s-enlists-instagram-s-top-animal-influencers-to-promote-its-vegan-incogmeato-brand) & [instagram](https://www.instagram.com/sammichicken/?hl=en) MorningStar Farms, the vegetarian brand that's a subsidiary of [Kellogg's](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning), recently enlisted the help of animal influencers for its new [Incogmeato](https://www.trendhunter.com/trends/stadium-foods) vegan meat brand. The new line includes three plant-based products including chik'n tenders, plant-based burger patties, and chik'n nuggets. The new campaign includes three animal influencers, @SammiChicken, @Prissy_Pig, and @BuckleyTheHighlandCow who are dressed in green bowler hats, mustaches, and monocles. The attire aims to mimic the brand's illustration and urges fans to try the new offerings. “We’re challenging people to try plant-based and see how delicious Incogmeato really is,” Sara Young, General Manager of [Plant](https://www.trendhunter.com/trends/plant-it)-Based Proteins at Kellogg Company, said. “And who better to convince skeptics than animal influencers? It brings Incogmeato characters to life—and gets Incogmeato on the plates of skeptics in a really unique way.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Animal-influencer Marketing:** Using animal influencers in marketing campaigns to promote vegan food products. - **Plant-based Meat:** The growing popularity of plant-based meat alternatives and their potential to disrupt the traditional meat industry. - **Unique Advertising Approaches:** Exploring unconventional advertising strategies, such as dressing up animal influencers, to create brand awareness. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the use of animal influencers to promote their vegan products. - **Social Media Marketing:** The rise of animal-influencer marketing presents opportunities for social media marketing agencies to work with brands and influencers. - **Advertising and Marketing:** Brands in the advertising and marketing industry can adopt unique and creative approaches, like dressing up animal influencers, to create captivating campaigns. ## Related on Trend Hunter - [Influencer Flexitarian Campaigns](https://www.trendhunter.com/trends/violife-1.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Influencer-Led Livestock Campaigns](https://www.trendhunter.com/trends/australian-good-meat.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md)