# Sustainable Animal-Free Outerwear Frank and Oak's Winter Outerwear is Made with a Down Alternative By Laura McQuarrie | Published 2019-10-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/animal-free-outerwear References: [frankandoak](https://www.frankandoak.com/sustainable-outerwear/womens-winter-outerwear) Just in time for people to prepare to get bundled up for a long Canadian winter, Frank and Oak launched a range of [animal-free outerwear with sustainable designs](https://www.trendhunter.com/trends/everpuff) that are soft, packable and lightweight. The winter outerwear designs are made with an alternative to down, as the [synthetic Primaloft fibres](https://www.trendhunter.com/trends/down-hood) provide all the comfort and warmth of the natural insulation, plus the 100% polyester fibres are cruelty-free. The performance styles are especially fit for the harsh winter, as the insulating material doesn't clump when wet or lose its warming properties. Some of the styles available include the Expedition and Hygge puffers, the [Alpine parka](https://www.trendhunter.com/trends/asgard-down-parka) and the Capital, which boasts the best temperature rating of all, providing maximum protection with a warmth rating of -30 degrees Celsius and below. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Animal-free Fashion:** There is an opportunity for sustainable fashion companies to create more animal-free products that are just as functional and stylish. - **Synthetic Insulation:** As companies are increasingly looking to move away from animal products, there is an opportunity to innovate and improve synthetic insulation technology to be even more effective than down. - **Sustainable Winterwear:** As concern for the environment grows, there is an opportunity for companies to create sustainable winterwear that keeps people warm without harming animals and the planet. ### Sectors Adopting This - **Fashion:** The fashion industry can continue to move towards more ethical and sustainable fashion by creating animal-free alternatives to traditional winterwear. - **Outdoor Gear:** Companies that make outdoor gear can develop more sustainable and animal-free products to meet the needs of eco-conscious consumers. - **Retail:** Retail companies can tap into the growing demand for sustainable and animal-free products by offering more options like Frank and Oak's animal-free outerwear line. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Adaptable Faux Fur Jackets](https://www.trendhunter.com/trends/rudsaks-aspen.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Extreme Insulation Winter Jackets](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Ethical Performance Down Jackets](https://www.trendhunter.com/trends/shackleton-down-jackets.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md)