# Virtual Diabetes Awareness Islands Animal Crossing & Omnipod Teamed Up for Diabetes Awareness By Laura McQuarrie | Published 2022-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/animal-crossing-omnipod References: [businesswire](https://www.businesswire.com/news/home/20220216005975/en/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Animal Crossing](https://www.trendhunter.com/trends/my-talking-tom-friends-2) and Omnipod, the creator of [tubeless insulin delivery devices](https://www.trendhunter.com/trends/diabetespro), teamed up to create a virtual island devoted to inclusion and awareness for the diabetes community. [Omnipod Bay](https://www.trendhunter.com/trends/omnipod-mango) welcomes gamers with a range of activities, including swimming and mazes, as well as advocacy booths and concerts. The Omnipod Bay island on Animal Crossing: New Horizons supports inclusion, connectivity and education in a fun and empowering way, plus users can show off their pumps with new outfits and accessory bags for toting diabetes supplies. Findings from the firm show that 94% of people with type one diabetes said it was important for the illness to be accurately represented in culture yet just 51% reported rarely or never seeing diabetes represented in the last year. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Awareness Platforms:** Creating virtual awareness platforms can offer an engaging way to educate people on important health topics and foster community building. - **Gamified Health Education:** Gamifying health education has the potential to increase engagement and improve health outcomes, potentially disrupting traditional health education methods. - **Virtual Merchandising:** Virtual merchandising can create new revenue streams for industries by offering users a way to purchase virtual accessories for their avatars, which can create an added level of self-expression and customization. ### Sectors Adopting This - **Healthcare:** The healthcare industry can benefit from incorporating virtual awareness platforms and gamified health education into their outreach and patient education programs. - **Gaming:** Gaming companies can partner with health organizations to create virtual awareness platforms and provide gamified health education, opening new revenue streams and expanding their audience. - **Retail:** Retail companies can explore virtual merchandising opportunities by offering users virtual accessory bags for their avatars, potentially disrupting traditional e-commerce methods. ## Related on Trend Hunter - [Diabetes-Condition Inclusive Dolls](https://www.trendhunter.com/trends/barbie-doll-1.md) - [Collaborative Mango-Inspired Shades](https://www.trendhunter.com/trends/omnipod-mango.md) - [Automated Insulin Delivery Systems](https://www.trendhunter.com/trends/automated-insulin-delivery.md) - [Tubeless Insulin Delivery Systems](https://www.trendhunter.com/trends/omnipod-5.md) - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [Diabetes-Focused Educational Campaigns](https://www.trendhunter.com/trends/the-state-of-t1d.md) - [Stigma-Addressing Diabetes Shorts](https://www.trendhunter.com/trends/above-the-bias.md) - [Diabetes Research Crowdfunding Campaigns](https://www.trendhunter.com/trends/crowdfunding-campaign.md) - [Hybrid Diabetes Programs](https://www.trendhunter.com/trends/carbon-health.md)