# Virtual Self-Care Experiences Tatcha Created an Animal Crossing Island to Introduce New Skincare By Laura McQuarrie | Published 2020-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/animal-crossing-island References: [allure](https://www.allure.com/story/tatchaland-tatcha-animal-crossing-island-visit) & [thecut](https://www.thecut.com/2020/08/tatcha-tatchaland-animal-crossing.html) To introduce the world to its new Rice Wash [Cleanser](https://www.trendhunter.com/trends/summer-fridays-pink-dew), [Tatcha](https://www.trendhunter.com/trends/tatcha-beauty-pop-up) did what brands across all industries are doing to engage nostalgic Millennial consumers—it created an [Animal Crossing Island](https://www.trendhunter.com/trends/animal-crossing-omnipod). The Kyoto experience not only taps into a playful way for people to engage with the brand but also offers a satisfying virtual travel experience when jetting off to a new destination isn't the same as it used to be. Within Animal Crossing: New Horizons, players are invited to virtually visit Tatchaland, where they will be able to sport branded, comfort-focused outfits in soft purple hues like the Tatcha Robe and the Alo Sweats. The pop-up island is a virtual self-care getaway for leisurely exploring onsen spas, tea houses and bamboo forests for meditation. Image Credit: Tatcha ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Self-care:** Virtual self-care experiences provide a new platform for brands to engage with consumers in a playful and satisfying way. ### Sectors Adopting This - **Skincare Industry:** The skincare industry can leverage virtual self-care experiences to introduce new products and engage with Millennial consumers. - **Gaming Industry:** Gaming companies can collaborate with brands to create virtual experiences within popular games, offering a new level of engagement for players. - **Travel and Tourism Industry:** The travel and tourism industry can explore virtual self-care experiences as an alternative to physical travel, offering consumers a unique and immersive getaway. ## Related on Trend Hunter - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Forest Bathing Beauty Pop-Ups](https://www.trendhunter.com/trends/tatcha-beauty-pop-up.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Digital Haircare Activations](https://www.trendhunter.com/trends/amikas-roblox-debut.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md) - [Fantastical Personal Care Games](https://www.trendhunter.com/trends/xelestia.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md)