# Special Edition Gaming Consoles Nintendo Switch Partners with the Animal Crossing Franchise By Kalin Ned | Published 2020-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/animal-crossing-franchise References: [hypebeast](https://hypebeast.com/2020/2/animal-crossing-limited-edition-nintendo-switch-unboxing-video) & [youtube](https://www.youtube.com/watch?time_continue=21&v=pmTjdPoORQw&feature=emb_logo) [Nintendo](https://www.trendhunter.com/trends/nintendo-switch-oled-mario-red-edition) [Switch](https://www.trendhunter.com/trends/nintendo) and the [Animal Crossing](https://www.trendhunter.com/trends/animal-crossing-omnipod) franchise are expected to release a special edition console on March 13th and the product is highly anticipated. The collaborative console design comes in tandem with the Animal Crossing: New Horizons game, however, the game itself is expected to debut on March 20th -- a few days after the Switch. The playful, exclusive gaming console features a soft pastel color palette and various motifs that are characteristic within the Animal Crossing franchise. In addition, the collaborators work on designing a special carrying case and a theme-appropriate packaging to "round out this special edition console release." This pre-launch unboxing video creates even more hype around the partnership and shows excited consumers just what they can expect from the Nintendo x Animal Crossing collaboration. Image Credit: YouTube, Nintendo ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 8% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Console Designs:** The partnership between Nintendo Switch and the Animal Crossing franchise presents an opportunity for innovative and unique console designs through collaborations with other popular brands or franchises. - **Special Edition Unboxing Videos:** Creating pre-launch unboxing videos for special edition consoles can generate excitement and buzz among consumers, as well as provide an opportunity for influencers to showcase the product. - **Theme-appropriate Packaging:** Designing theme-appropriate packaging for special edition consoles can enhance the overall gaming experience, creating a sense of exclusivity and collectibility. ### Where This Applies - **Gaming Hardware:** The release of special edition gaming consoles opens up opportunities for gaming hardware manufacturers to collaborate with popular franchises or brands and create unique, limited edition products. - **Content Creation:** The production of special edition unboxing videos presents an opportunity for content creators, influencers, and YouTubers to engage their audience, showcase the product, and potentially monetize their channels through sponsored collaborations. - **Packaging Design:** The development of theme-appropriate packaging for special edition consoles provides opportunities for packaging designers to create visually appealing and immersive packaging experiences that align with the brand or franchise identity. ## Related on Trend Hunter - [Paint-Splattered Gaming Consoles](https://www.trendhunter.com/trends/nintendo-switch-oled-model-splatoon-3-edition.md) - [Vibrant Celebratory Gaming Consoles](https://www.trendhunter.com/trends/nintendo-switch-oled-mario-red-edition.md) - [Special-Edition Console Designs](https://www.trendhunter.com/trends/nintendo.md) - [Adventure-Based Game Consoles](https://www.trendhunter.com/trends/adventurebased-game-console.md) - [Value-Minded Video Game Consoles](https://www.trendhunter.com/trends/nintendo-switch-mar10-day-bundle.md) - [Creature-Collecting Game Consoles](https://www.trendhunter.com/trends/switch-oled.md) - [Pink Tonal Gaming Controllers](https://www.trendhunter.com/trends/nintendo-2.md) - [Next-Gen Console Customizations](https://www.trendhunter.com/trends/console-customizations.md) - [Branded Gaming Consoles](https://www.trendhunter.com/trends/branded-gaming-consoles.md)