# In-Game Designer Fashion Marc Jacobs Created Animal Crossing Clothing Download Codes By Laura McQuarrie | Published 2020-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/animal-crossing-clothing References: [designtaxi](https://designtaxi.com/news/409794/Marc-Jacobs-Valentino-Make-Animal-Crossing-Fashion-With-Free-Custom-Clothing/) & [instagram](https://www.instagram.com/p/B_szSLRDdW3/?utm_source=ig_embed) The newly launched [Animal Crossing](https://www.trendhunter.com/trends/animal-crossing-omnipod): New Horizons has become an unexpected way for brands to engage with players during a time when businesses are operating outside of their usual retail channels—as evidenced by the launch of [Marc Jacobs-designed Animal Crossing clothing](https://www.trendhunter.com/trends/balenciaga-x-pubg). Players can now use the free download codes to dress their in-game avatar in outfits from the label, including shirts, dresses and accessories. In all, there are six styles Marc Jacobs created and shared in partnership with @AnimalCrossingFashion Archive, a self-described "fashion photographer documenting social distancing era style." While the fashion industry has been hit particularly hard by retail store closures, brands are offering [virtual experiences](https://www.trendhunter.com/trends/light-blue-island-on-roblox) to engage and entertain fans at a time they may not have a need to expand their real-life wardrobe. Image Credit: Marc Jacobs ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Fashion Engagement:** Brands can engage with fans through virtual experiences during times when retail store closures are impacting the fashion industry, offering disruptive innovation opportunities. - **In-game Brand Partnerships:** Animal Crossing's collaboration with Marc Jacobs demonstrates the potential for in-game brand partnerships to engage players and create virtual experiences. - **Social Distancing Era Style:** Fashion photographers documenting social distancing era style present an opportunity for brands to tap into current trends and create innovative marketing campaigns. ### Sectors Adopting This - **Fashion:** The fashion industry can embrace virtual experiences through partnerships with video games and fashion photographers to increase brand engagement and creativity. - **Gaming:** Video game companies can explore collaborations with high-end fashion brands to create new in-game experiences and engage a wider audience. - **Marketing:** With the rise of social distancing era style, marketing agencies can create new campaigns that tap into current trends and capture consumer attention in unique ways. ## Related on Trend Hunter - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [In-Game Fashion Collections](https://www.trendhunter.com/trends/dkny-and-roblox.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Gaming Fashion Capsules](https://www.trendhunter.com/trends/sims-4-coach-open-access.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md)