# Eco Pastel Kicks These Animal Collective and Keep Company Sneakers are Creative and Fun By Helen Hamber Rhys | Published 2010-10-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/animal-collective-and-keep-company References: [pitchfork](http://pitchfork.com/news/40191-animal-collective-design-their-own-line-of-shoes/) & [keepcompany](http://www.keepcompany.com/ac/) Baltimore band [Animal Collective](https://www.trendhunter.com/trends/myprotein-x-perfect-day) and Keep Company have teamed up to design a range of sneakers. Each member of the band designed a shoe, with the entire collection available for pre-order online on the Keep Company website. Proceeds from the sales will go to the Socorro Island Conservation Fund based off Baja California to preserve marine life. Pre-ordering customers will also receive a mixed tape of music by Animal Collective. **Implications** - I'm most impressed with the eclectic variations in shoe styles and colors. Whether you're into black and blue high tops or desire clean white sneaks, this creative Animal Collective and Keep Company shoe collection is sure to suit shoe fans of all varieties. There's even a camouflage print shoe for those looking to blend in with forests! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 36% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sneaker Design:** The partnership between Keep Company and Animal Collective demonstrates the potential for brands from different industries to team up and create unique products. - **Eco-friendly Fashion:** The use of sustainable materials and the support of environmental conservation efforts with the proceeds from sales showcases the growing importance and demand for eco-conscious fashion. - **Personalized Sneakers:** Allowing each member of the band to design their own shoe provides customization options for consumers and the potential for brands to collaborate with individual artists or designers for more personalized products. ### Industries Being Reshaped - **Fashion:** This collaboration highlights the potential for fashion brands to team up with musicians or other artists for more unique products and a wider reach. - **Music:** The mixtape incentive for pre-order customers showcases the potential for musicians to collaborate with fashion brands to expand their reach and connect with new audiences. - **Environment and Conservation:** The support of an environmental conservation fund with the proceeds from sales demonstrates the potential for fashion brands to promote and prioritize sustainability and social responsibility in their practices. ## Related on Trend Hunter - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md)