# Flat-Pack Animal Chocolates IKEA's BELÖNING Chocolate Celebrates the Spirit of Self-Assembly By Laura McQuarrie | Published 2021-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/animal-chocolates References: [designtaxi](https://designtaxi.com/news/413111/IKEA-Makes-Flat-Pack-Delicious-With-A-Chocolate-Moose-To-Assemble-Yourself/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [ikea](https://www.ikea.com/us/en/p/beloening-milk-chocolate-moose-self-assembly-utz-certified-10480527/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [IKEA's](https://www.trendhunter.com/trends/vinterfint-advent-calendar) BELÖNING chocolate is a different kind of milk chocolate treat that requires more work than the average chocolate bar, as the animal chocolate is sold flat-packed and can be assembled to form a 3D moose. The novelty chocolate product taps into the self-assembly that IKEA's products are known for and it comes in three pieces to form the antlers, body and legs. The chocolate itself is made from high-quality ingredients, including cocoa with a [UTZ](https://www.trendhunter.com/trends/beer-bowl) certification to support sustainable sourcing from the rainforest. IKEA's "[milk chocolate moose](https://www.trendhunter.com/trends/pickle-milk-chocolate)" invites people of all ages to play with their food. While the furniture retailer sells a variety of chocolate bars, this one promises to be one of the most fun and giftable. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Novelty Chocolate Products:** Opportunity to tap into unique and playful packaging and assembly experiences for chocolate products. - **Sustainable Sourcing:** Opportunity to highlight sustainable sourcing certifications and support eco-friendly practices in the chocolate industry. - **Playful Food:** Opportunity to offer more playful and interactive food experiences for people of all ages. ### Who This Affects Most - **Food and Beverage:** Opportunity to offer unique and playful chocolate products, especially for gift-giving occasions. - **Sustainability:** Opportunity for chocolate industry to promote sustainable sourcing and eco-friendly practices in their products. - **Retail:** Opportunity to tap into the playful and interactive food trend to create playful packaging or assembly experiences for food products in the retail sector. ## Related on Trend Hunter - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md) - [Flatpack Advent Calendars](https://www.trendhunter.com/trends/vinterfint-advent-calendar.md) - [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md) - [Sustainable Seasonal Chocolate Treats](https://www.trendhunter.com/trends/playin-choc-christmas-toychoc-boxes.md) - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md)