# Fowl Funeral Stunts These Animal Activists Held a Funeral for a Frozen Chicken By Laura McQuarrie | Published 2015-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/animal-activists References: [designtaxi](http://designtaxi.com/news/370942/Animal-Rights-Activists-Hold-Funeral-For-A-Frozen-Chicken-In-A-Grocery-Store/) & [directactioneverywhere](http://directactioneverywhere.com/) In order to communicate its message in a shocking way, [animal activists](https://www.trendhunter.com/trends/animal-balloon) Direct Action Everywhere held a funeral "In memory of a life lost," in reference to a [frozen chicken](https://www.trendhunter.com/trends/true-story-foods) being sold in the aisles of an average grocery store. The stunt involved a somber funeral procession dressed all in black, carrying a casket for the piece of poultry. Dramatically, the chicken was placed into the coffin and the activists in-store began to hold a ceremony to commemorate the life of this chicken. As the group proceeded to march around the inside of the grocery store, the event only came to a close as the group was told the police was arriving. As well as stirring up a lot of commotion in the grocery store, the stunt has also churned up a lot of conversation online. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Animal Activism Stunts:** Opportunity for businesses to explore unconventional marketing methods that create buzz and engage with consumers. - **Shock Marketing:** Potential for companies to utilize shock value in their advertising campaigns to grab attention and spark conversations. - **Online Advocacy:** Rise in online discussions and debates around controversial topics presents opportunities for businesses to align themselves with social causes and engage with consumers. ### Who This Affects Most - **Grocery Retail:** Grocery retailers can use shocking and engaging in-store experiences to differentiate themselves and create a unique shopping experience for customers. - **Marketing and Advertising:** Marketing and advertising agencies can explore unconventional methods like shock marketing to help their clients stand out from the competition. - **Social Media and Online Platforms:** Online platforms can provide a space for businesses to join the conversation around social causes and connect with socially-conscious consumers. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Digital Animal Rights Platforms](https://www.trendhunter.com/trends/the-humane-league.md) - [Film-Celebrating Plant-Based Nuggets](https://www.trendhunter.com/trends/frys-plantbased-nuggets.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Cost-Conscious Egg Cartons](https://www.trendhunter.com/trends/cartons-of-eggs.md) - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md)