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# Empowering Mastectomy Portraits
Aniela McGuinness Created this Personal Mastectomy Series

By Ady Floyd | Published 2015-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/aniela-mcguinness
References: [demilked](http://www.demilked.com/cancer-mastectomy-photo-series-my-breast-choice-aniela-mcguinness/) & [mybreastchoiceshow](http://www.mybreastchoiceshow.com/)

Aniela McGuinness created a stunning photography series that captures each stage of her mastectomy. In honor of October being [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/thrive-causemetics1), this series aims to empower and inspire other women who are dealing with similar illnesses.

After being diagnosed with breast cancer, Aniela McGuinness found that the only [mastectomy images](https://www.trendhunter.com/trends/scar-stories1) online were slightly sad and non-inspiring. The images that this breast cancer survivor created were a phonological documentation of the mastectomy process.

The series titled 'My Breast Choice' is a portrait series that features a topless Aniela posing as iconic women such as 'Rosie the Riveter' and the bride of Frankenstein. The entire series documents the emotional journey in an amazing way by using pop culture and personal references. These uplifting photographs are a personal keepsake for Aniela, but are also an [empowering support system for other women](https://www.trendhunter.com/trends/pink-warriors) dealing with similar struggles.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 32% | Activity: 86% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Personal Empowerment:** There are disruptive innovation opportunities for the cosmetic and wellness industries to create products and services that foster personal empowerment using creativity and art as tools.
- **Health Awareness Content:** There are disruptive innovation opportunities for the healthcare and media industries to create alternative types of health awareness content that celebrates the strength and resilience of survivors.
- **Self-expression Photography:** There are disruptive innovation opportunities for the photography industry to create platforms and services that encourage people to use self-expression photography as a way to build resilience and inspire others.

### Industries Being Reshaped

- **Cosmetics and Skincare:** Brands can offer a range of personalised products and services that uplift and empower cancer survivors.
- **Healthcare:** Healthcare providers can encourage the artistic expression of patients and establish art therapy programs to use as alternative forms of treatment.
- **Photography:** Photography studios can create personalised shoots that provide a positive and empowering experience to people facing life-altering events or illnesses.

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