# Video Game-Inspired Watch Collaborations Kojima Productions & Anicorn Watches Co-Design a Watch By Kalin Ned | Published 2024-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anicorn-watches1 References: [anicorn-watches](https://www.anicorn-watches.com/collections/death-stranding-by-kojima-productions-x-anicornhttps://www.anicorn-watches.com/collections/death-stranding-by-kojima-productions-x-anicorn) [Kojima Productions](https://www.trendhunter.com/trends/hideo-kojima) and [Anicorn Watches](https://www.trendhunter.com/trends/anicorn-watches) collaborate on an epic timepiece called the REVERSE TRIKE TIME. The product is inspired by the popular action video game DEATH STRANDING. The watch, "supervised by Hideo Kojima," reflects the game's narrative with its color scheme, durable materials, and intricate design. The Kojima Productions x Anicorn Watches collaboration doesn't end here, however. The brands also release a slick ULTRAVIOLET GENERATOR that allows one to "charge up" the REVERSE TRIKE TIME. Additionally, the Rare Edition includes the Bridges Cargo Case, a functional 1:1 replica of main DEATH STRANDING protagonist Sam Porter Bridges' suitcase. The Yoji Shinkawa-designed Watch Winder is the final slick product in the Kojima Productions and Anicorn Watches collaboration. The packaging includes a metal numbered plate and a collaboration story booklet. Image Credit: Kojima Productions x Anicorn Watches ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 82% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Video Game-inspired Watches:** Collaborations between video game studios and watch brands lead to unique timepieces that reflect the aesthetic and narrative of popular games. - **Functional Accessories:** Watch collaborations extend beyond timepieces to include accessories that enhance the user's experience and provide additional value. - **Limited Edition Collectibles:** Collaborations between brands result in limited edition watch sets that include exclusive packaging and additional designer items. ### Where This Applies - **Video Game Industry:** Video game studios can venture into the fashion industry through collaborations with watch brands, expanding their consumer reach and driving cross-industry innovation. - **Fashion Industry:** Watch brands can partner with video game studios to create unique timepieces that appeal to gamers and enthusiasts, capitalizing on the growing market for video game-inspired merchandise. - **Luxury Goods Industry:** Collaborations between luxury watch brands and renowned video game studios result in limited edition collectors' items, appealing to avid fans and collectors looking for exclusive and distinctive products. ## Related on Trend Hunter - [Collaboration Gaming Console Timepieces](https://www.trendhunter.com/trends/anicorn-x-sega-megadrivegenesis.md) - [Gaming Console Timepieces](https://www.trendhunter.com/trends/microsoft-xbox-x-meister-watches.md) - [Game-Inspired Limited Watches](https://www.trendhunter.com/trends/the-hamilton-resident-evil-requiem.md) - [Gaming Anniversary Timepieces](https://www.trendhunter.com/trends/playstation-x-anicorn.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md) - [Developer-Inspired Keyboard Lines](https://www.trendhunter.com/trends/hideo-kojima.md) - [Artistic Gaming Peripherals](https://www.trendhunter.com/trends/asus-5.md) - [Retro Video Game Timepieces](https://www.trendhunter.com/trends/atari-x-nubeo-ventana-automatic-atari-asteroids.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md)