# Beer Market Expansion Anheuser Busch Launches BL Lime By Going Like Sixty | Published 2008-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anheuser-busch-launches-bl-lime References: [adage](http://adage.com/article?article_id=125049) Trendhunter has it's own beer. (almost) According to Anheuser Busch, their [new beer BL Lime](https://www.trendhunter.com/trends/simply-spiked-bold) is aimed squarely at "trendsetters and aspirers." AB looked at the success of Miller Chill beer and is launching beer wars. Their research indicates that consumer demand for the [lime and salt flavored, sweeter beer](https://www.trendhunter.com/trends/spicy-boi) are off the charts. **Implications** - [Budweiser](https://www.trendhunter.com/trends/budweiser-beats) is a large beer producer that has had the same target market for a long period of time. Developing new alternatives to their traditional product allows them to grab new consumers and a whole new market. Manufacturers should start looking to create new subsidiaries of their brand that will attract the consumers' interests during a current period of time. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alternative Beer Flavors:** There is a rising demand for unique and unconventional beer flavors, creating opportunities for breweries to innovate and capture new market segments. - **Targeted Marketing:** Brands can benefit from targeting specific consumer groups with tailored products and marketing strategies to attract new customers and stand out in a competitive market. - **Exploring New Markets:** Established brands can expand their reach by exploring new consumer markets and diversifying their product portfolio to adapt to changing consumer preferences. ### Where This Applies - **Breweries:** Breweries have the opportunity to create and market unique beer flavors that cater to evolving consumer tastes and preferences. - **Consumer Goods:** The consumer goods industry can benefit from developing targeted products and marketing strategies to appeal to specific consumer groups and drive sales. - **Food and Beverage:** The food and beverage industry can explore new market segments by offering innovative and unconventional flavors, attracting new customers and creating a competitive advantage. ## Related on Trend Hunter - [Juicy Citrus Light Beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Gen Z-Marketed Alcoholic Beverages](https://www.trendhunter.com/trends/united-breweries.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Light Beer Flavor Droppers](https://www.trendhunter.com/trends/beer-drops.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md)