# Flighty Floatography Angus Rowe Macpherson's Storytelling is a Soaring Feat By Meghan Young | Published 2009-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/angus-rowe-macpherson-photography References: [66.196.80.202](http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=http://www.fubiz.net/2009/10/07/angus-rowe-macpherson/) & [armimages](http://www.armimages.com/) With our own photographic expeditions (thanks, affordable digital cameras) it’s sometimes easy to forget just how creative this medium is, but Angus Rowe MacPherson is here to remind you. With an amazing [personal and professional portfolio](https://www.trendhunter.com/trends/paul-anthony-smith), the Toronto-based photographer has a clever knack for [storytelling through imagery](https://www.trendhunter.com/trends/travel-wrapped). Having done work for notable companies such as [Hyundai](https://www.trendhunter.com/trends/episode-7-collection), Wrigley and Scotiabank, Trend Hunter also showcased Angus Rowe MacPherson’s Sherway Gardens ad campaign earlier this year. When you go through the gallery, you may notice it. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 92% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Storytelling Through Imagery:** Opportunity for photographers and advertising agencies to create immersive visual narratives that captivate audiences. - **Personalized Photographic Expeditions:** Opportunity for travel companies to offer customized photography tours that cater to individual interests and skill levels. - **Affordable Digital Cameras:** Opportunity for camera manufacturers to develop and market budget-friendly camera models that enable more people to engage in photography. ### Who This Affects Most - **Photography:** Disruptive innovation opportunity for photographers to embrace new storytelling techniques and create unique visual experiences. - **Advertising:** Disruptive innovation opportunity for advertising agencies to leverage storytelling through imagery to create impactful and memorable campaigns. - **Travel:** Disruptive innovation opportunity for travel companies to integrate personalized photography experiences into their offerings, providing customers with immersive and memorable adventures. ## Related on Trend Hunter - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [AI Travel Photography](https://www.trendhunter.com/trends/epic-ai-travel-photos.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Modern Photographer Organization Platforms](https://www.trendhunter.com/trends/picflow-platform.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [360 Photo Booths](https://www.trendhunter.com/trends/360-photo-booth.md)