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# Contemporary Cartoon-Like Fashion
ANGUS CHIANG's Latest Series is Inspired by 70's Street Culture

By Riley von Niessen | Published 2016-10-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/angus-chiang
References: [fuckingyoung.es](http://fuckingyoung.es/angus-chiang-springsummer-2017/) & [anguschiang](http://www.anguschiang.com/)

ANGUS CHIANG, a contemporary menswear label that's based in Taiwan, released its Spring/Summer 2017 collection.

Filled with [vibrant colors](https://www.trendhunter.com/trends/vowels-1), simple statement patterns and exaggerates flares, the apparel has a whimsical look that makes it appear as if it's part of a cartoon world. Some of the patterns are reported to have come from a collaboration with 'Taiwan Beer' -- as the blue and white stripes that decorate its bottles are translated to a selection of the ensembles.

This is also incorporated in the props that ANGUS CHIANG's styles were presented with on the runway -- with one model carrying emptied green glass bottles in a bright yellow tray. Accessories are made to standout as well -- a few examples being enormous synthetic gloves, chef's hats and belts covered with large odd storage compartments.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 64% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Cartoon-inspired Fashion:** Brands can incorporate whimsical, exaggerated designs and vibrant colors to add a fun, imaginative element to their clothing lines.
- **Collaborative Designs:** Collaborating with a prominent brand or industry can lead to popular and unique designs that set a company apart from their competitors.
- **Statement Accessories:** Creating stand-out accessories like large gloves, chef hats, or belts with large storage compartments can add a unique touch to a brand's accessories collection.

### Industries Being Reshaped

- **Fashion Industry:** Fashion brands can draw inspiration from cartoon-like styles to create unique clothing designs that stand out.
- **Beer Industry:** Collaborating with fashion brands to develop unique designs that incorporate branding elements can be a successful marketing strategy for beer companies.
- **Accessories Industry:** Designing bold statement accessories can be a successful strategy for accessory brands looking to differentiate themselves in a crowded market.

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