# Hard Cider Exchanges The Angry Swap Trades Unwanted Gifts for Angry Orchard Hard Cider By Laura McQuarrie | Published 2023-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/angry-swap References: [instagram](https://www.instagram.com/angryorchard/) & [fs22.formsite](https://fs22.formsite.com/roundisnow/0i7vheegie/index)  The pressures of holiday gifting often result in well-intentioned but sometimes misguided presents, leading to presents that might be unwanted and unappreciated—and this season, [Angry Orchard](https://www.trendhunter.com/trends/tropical-fruit-hard-cider) created the Angry Swap to make wrongs right. A survey conducted by The Harris Poll on behalf of Angry Orchard revealed that "61% of those who have participated in gift swaps have been disappointed with the gifts they ended up with," and Angry Orchard wants people to "get Angry" instead. The first-ever Angry Swap gives drinkers the chance to exchange their [unwanted gifts](https://www.trendhunter.com/trends/trendy-tradein) for $50 and a year's supply of new Angry Orchard Crisp Imperial Hard Cider. To participate, social media users are invited to share a photo of their unwanted gift and tag [@AngryOrchard](https://www.trendhunter.com/trends/8-abv-imperial-cider) with #AngrySwap. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 53% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Disappointed Gift Swaps:** A survey reveals that many people have been disappointed with the gifts they receive in gift swaps, creating an opportunity for brands to offer alternative solutions. - **Unwanted Gift Exchanges:** The Angry Swap by Angry Orchard highlights the trend of exchanging unwanted gifts for more desirable alternatives, suggesting a need for platforms or events dedicated to this purpose. - **Hard Cider in Barter Economy:** The Angry Swap introduces the concept of using hard cider as a currency in gift exchanges, showcasing the potential for alternative forms of exchange in the barter economy. ### Who This Affects Most - **Gift Exchange Platforms:** The rising dissatisfaction with gift swaps presents an opportunity for the development of online platforms that facilitate more satisfying and meaningful gift exchanges. - **Event Planners:** Event planners can capitalize on the trend of unwanted gift exchanges by organizing dedicated events or experiences where participants can trade their gifts for more desirable items. - **Beverage Brands:** Beverage brands can explore the idea of using their products as an alternative form of currency in gift exchanges, tapping into the barter economy trend and attracting new customers. ## Related on Trend Hunter - [Cider Brand Vacation Giveaways](https://www.trendhunter.com/trends/tropical-fruit-hard-cider.md) - [Spice-Infused Apple Ciders](https://www.trendhunter.com/trends/worlds-angriest-cider.md) - [Beer-Branded Cash Giveaways](https://www.trendhunter.com/trends/molson-coors-santa.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Higher ABV Imperial Ciders](https://www.trendhunter.com/trends/8-abv-imperial-cider.md) - [Boozy Baked Apple Pies](https://www.trendhunter.com/trends/boozy-baked-apple-pie.md) - [Cocktail-Inspired Hard Ciders](https://www.trendhunter.com/trends/old-fashioned-cocktail-hard-cider.md) - [Variety Cider Beverage Packs](https://www.trendhunter.com/trends/yard-party-pack-variety-pack.md)