# Aggressive Cider Branding The 'Angry Orchard' Hard Cider Line Boasts Imaginative Names By Katherine Pendrill | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/angry-orchard References: [angryorchard](http://www.angryorchard.com/our-ciders) The Angry Orchard collection from Boston Beer Co. is a line of hard ciders designed for discerning beer drinkers. When it comes to cider, many brands opt for clean and simple packaging that makes the product appealing to non-beer drinkers. This brand uses more aggressive packaging in order to capture the attention of traditional beer drinkers as well. The Angry Orchard collection features a wide variety of hard ciders made from a combination of Italian culinary apples and French bittersweet apples. The ciders also come in various fruit-infused flavors with names such as Cinnful Apple, Knotty Pear and Hop'n Mad Apple. Each bottle is branded with the image of a sinister looking tree that helps to differentiate the brand from sweeter ciders on the market. Angry Orchard's unique branding helps to convey the brand's position as a high-quality cider that can be enjoyed by beer drinkers and non-beer drinkers alike. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 76% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Aggressive Packaging:** Opportunities for disruptive innovation include using bold and eye-catching packaging designs to attract traditional beer drinkers. - **Flavor Infusion:** Innovative opportunities lie in creating fruit-infused flavors that appeal to a wide range of taste preferences in the cider market. - **Differentiation Through Branding:** Disruptive innovation can be achieved by creating a unique brand identity that sets a cider company apart from competitors and appeals to a diverse consumer base. ### Sectors Adopting This - **Cider Manufacturing:** Cider manufacturers can explore disruptive innovation opportunities by experimenting with bold packaging designs and flavor combinations. - **Beverage Packaging:** In the beverage packaging industry, there is room for disruptive innovation by offering unique and attention-grabbing packaging solutions tailored to the preferences of beer drinkers. - **Craft Cider Market:** In the craft cider market, there are opportunities for disruptive innovation through the creation of distinctive branding strategies that differentiate products and attract a wider consumer base. ## Related on Trend Hunter - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Spice-Infused Apple Ciders](https://www.trendhunter.com/trends/worlds-angriest-cider.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Higher ABV Imperial Ciders](https://www.trendhunter.com/trends/8-abv-imperial-cider.md) - [Variety Cider Beverage Packs](https://www.trendhunter.com/trends/yard-party-pack-variety-pack.md) - [Cocktail-Inspired Hard Ciders](https://www.trendhunter.com/trends/old-fashioned-cocktail-hard-cider.md) - [Cider Brand Vacation Giveaways](https://www.trendhunter.com/trends/tropical-fruit-hard-cider.md) - [Updated Cider Packaging](https://www.trendhunter.com/trends/heineken-ireland.md)