# Fiery Avian Movie Crossovers Angry Birds Rio is Now Available for App-Obsessed Fans By Matt Ho | Published 2011-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/angry-birds-rio References: [iappsin](http://iappsin.com/angry-birds-rio-now-available-for-iphone-ipod-touch-and-ipad.htm) & [itunes.apple](http://itunes.apple.com/us/app/angry-birds-rio/id420635506) In the newly released Angry Birds Rio game, the enemy has now gone too far. Those darn swine just can't leave the Angry Birds alone can they? The Angry Birds Rio game is a [crossover between the popular app game](https://www.trendhunter.com/trends/uno-mobile) and soon-to-be released [animated movie Rio](https://www.trendhunter.com/trends/squid-game-unleashed). In this scenario the two stars from the film, Blu and Jewel, have been kidnapped by the pesky pigs. The game takes you from the green fields to the city of Rio de Janeiro to locate your fellow avian friends before something bad happens to them. Angry Birds Rio will have 60 new levels, challenges, achievements and fruits as special hidden items. The Angry Birds Rio app is now available for purchase at the [apple](https://www.trendhunter.com/trends/spongebob-crossovers) online store. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Movie-game Crossovers:** The trend of creating game versions of popular movies brings a new way to engage fans across both platforms. - **Mobile Gaming Industry:** The thriving mobile gaming industry is set to benefit from the increasing popularity of movie-game crossovers. - **Animated Movie Merchandising:** The success of branded merchandise produced from animated movies has created a new opportunity for game developers to collaborate and create crossover games. ### Industries Being Reshaped - **Film Industry:** Collaborating with game developers creates a new way to extend the reach of blockbuster movies and engage audiences. - **Game Development Industry:** Creating game versions of popular movies provides new opportunities for game development companies to leverage popular movie franchises. - **Mobile App Stores:** The increasing demand for mobile games provides opportunities for mobile app stores to monetize these trends and deliver more revenue. ## Related on Trend Hunter - [Mobile Game-Themed Cafes](https://www.trendhunter.com/trends/iswii-angry-birds.md) - [Remastered Classic Mobile Games](https://www.trendhunter.com/trends/rovio-classics.md) - [Cartoon Summer Game Crossovers](https://www.trendhunter.com/trends/spongebob-crossovers.md) - [Modern Update Mobile Games](https://www.trendhunter.com/trends/flappy-bird-1.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Holiday-Themed Mobile Gaming Events](https://www.trendhunter.com/trends/dobble-go.md) - [Cozy Talking Animal Games](https://www.trendhunter.com/trends/my-talking-tom-friends-2.md) - [Relaxed Interactive Mobile Games](https://www.trendhunter.com/trends/pikmin-finder.md) - [Super Hero-Inspired Mobile Games](https://www.trendhunter.com/trends/monopoly-go-and-marvel.md)