# Fiery Bricked Birdies Check Out Tsang Yiu Keung's Angry Birds LEGOs By Matt Ho | Published 2011-01-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/angry-birds-legos References: [thejailbreak](http://thejailbreak.com/2011/01/17/lego-angry-birds/) & [facebook](http://www.facebook.com/album.php?aid=269264&id=600348896) Our short-tempered avian friends are back with Tsang Yiu Keung's Angry Birds [LEGO](https://www.trendhunter.com/trends/macar-parrot). Eventually, someone would have turned the angry birds into [LEGO form](https://www.trendhunter.com/trends/diy-lego-connect-4). Tsang Yiu Keung has done just that by featuring all the characters the game. I'm loving how well the expressions are portrayed on each character which makes it even more entertaining to look at. Check out the [angry birds LEGO](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets) and perhaps you can even build a set of your own! ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Lego-fication:** The trend of recreating popular characters and franchises using LEGO bricks presents an opportunity for companies to create new products and marketing campaigns that tap into nostalgia and fan culture. - **Character Licensing:** With the popularity of the Angry Birds franchise transcending mobile gaming, licensing characters to third-party manufacturers offers opportunities for revenue streams and expanding brand awareness. - **User-generated Content:** Encouraging fans to create their own LEGO sets and share them on social media allows for free user-generated content that can increase engagement and virality for both the LEGO brand and related franchises. ### Who This Affects Most - **Toy Manufacturing:** Manufacturers can leverage the trend of LEGO-fication to create new product lines and partnerships that cater to the nostalgia and fandom of adult collectors. - **Gaming:** Franchise owners can license their characters to LEGO and other toymakers as a way to expand the brand and introduce the IP to new audiences through different products and channels. - **Marketing and Advertising:** The use of user-generated content in social media marketing campaigns presents an opportunity to create authentic, engaging content that appeals to existing fans and potential customers alike. ## Related on Trend Hunter - [Vibrant Bird-Inspired Artful Puzzles](https://www.trendhunter.com/trends/macar-parrot.md) - [Nostalgic Show-Inspired Puzzle Sets](https://www.trendhunter.com/trends/pingu-set.md) - [Offline Game-Inspired Brick Sets](https://www.trendhunter.com/trends/brick-dangerous.md) - [Cartoon Creature Building Blocks](https://www.trendhunter.com/trends/lego-pokmon-sets.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Digital Game-Inspired Puzzle Sets](https://www.trendhunter.com/trends/animal-crossing-set.md) - [Game-Inspired LEGO Sets](https://www.trendhunter.com/trends/gameinspired-lego-sets.md) - [Video Game-Inspired LEGO Sets](https://www.trendhunter.com/trends/sunscreen-mist.md) - [Brick Character Sets](https://www.trendhunter.com/trends/lego-x-pokmon.md)