# Busy Bottle Packaging The Bright Angostura Bitters Packaging Has a Lot to Say By Chalaine Mantha | Published 2011-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/angostura-bitters References: [thedieline](http://www.thedieline.com/blog/2011/2/9/angostura-bitters.html) & [thesaltmine.au](http://www.thesaltmine.com.au/) The Saltmine has created a [new look](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for the [popular Australian drink](https://www.trendhunter.com/trends/rumbased-cream-liqueur) Angostura Bitters. The new design stays true to the original bottle, but adds a much more typographic treatment. A lot of different fonts are used as well as a signature from the creator Dr J.G.B. Siegert. The Angostura Bitters would be a great drink to have at a party if you want to avoid an awkward situation and look busy doing something. There is so much to read on that bottle! ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Typography-driven Packaging:** Opportunity for brands to use typography as a central design element in packaging to capture consumer attention and engagement. - **Signature Design:** Potential for incorporating creator signatures in packaging design to enhance authenticity and brand storytelling. - **Information-loaded Packaging:** Rise in demand for packaging that provides consumers with a wealth of information, enabling them to make informed purchasing decisions. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to utilize typography and signature design in their packaging to differentiate their products in a crowded market. - **Graphic Design:** Potential for graphic designers to specialize in typography-driven packaging design, helping brands create visually impactful and engaging packaging. - **Consumer Goods:** Growing need for consumer goods companies to prioritize informative packaging designs that provide consumers with relevant product information to drive purchasing decisions. ## Related on Trend Hunter - [Commemorative Cocktail Bitters](https://www.trendhunter.com/trends/angostura-cocktail-bitters.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Bitters-Branded Mixed Drinks](https://www.trendhunter.com/trends/angostura-cubata.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Travel-Friendly Bitters Sets](https://www.trendhunter.com/trends/classic-bitters.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md)