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# Pastel Task Lamps
Anglepoise x Margaret Howell Team Up to Create Fresh Lighting Looks

By Meghan Young | Published 2016-05-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/anglepoise-x-margaret-howell
References: [swipelife](http://swipelife.com/2016/05/anglepoise-x-margaret-howell-new-lamps-collection/) & [anglepoise](https://www.anglepoise.com/blog/2016/05/the-new-anglepoise-margaret-howell-collection)

The [Anglepoise](https://www.trendhunter.com/trends/type-75) x Margaret Howell collection is a match made in heaven. It takes the classic Type 75 [desk lamp](https://www.trendhunter.com/trends/delite-20) and gives it a fresh update with two new colors, Saxon Blue and the Seagrass. Both were added to complement the existing Yellow Ochre version. Launching during Paris Design Week, the colors speak to a softer side of the brand which will nevertheless appeal to both genders.

That said, the Anglepoise x Margaret Howell collection may be releasing in the fall, but it has a very [spring-like aesthetic](https://www.trendhunter.com/trends/soft-lamp). Stylish and functional, it is a product that the British fashion designer will be proud to have attached to her name. Although traditional, there's a modern aesthetic to the lamp that matches her own signature style as well.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 44% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Fresh Lighting Looks:** Disruptive innovation opportunity: Develop new and innovative designs that combine style and functionality in the lighting industry.
- **Soft-sided Branding:** Disruptive innovation opportunity: Create products that appeal to both genders by incorporating softer colors and aesthetics.
- **Modern Traditionalism:** Disruptive innovation opportunity: Blend traditional and modern design elements to create unique and appealing products.

### Industries Being Reshaped

- **Interior Design:** Disruptive innovation opportunity: Introduce fresh lighting looks that enhance the overall ambiance and style of interior spaces.
- **Fashion and Design:** Disruptive innovation opportunity: Collaborate with fashion designers to create stylish and functional products that reflect their signature aesthetic.
- **Home Decor:** Disruptive innovation opportunity: Explore modern traditionalism by offering home decor products that combine traditional and contemporary design elements.

## Related on Trend Hunter

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