# Redesigned Straight Razors The Angle Razor Reinvents the Straight Razor for the 21st Century By Jo Barnard | Published 2018-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/angle-razor References: [morrama](http://www.morrama.com/angle-razor) & [anglerazor](http://www.anglerazor.com) The Angle Razor is a machined aluminium straight razor with a beautifully minimal design. Designed by Morrama, a London-based design agency, the razor reimagines and celebrates the ceremony of shaving by enabling users to re-create the barbering ritual at home. The result is a unique and considered a straight razor suitable for the 21st century. While the Angle Razor still has everything that one would expect to find in a traditional straight razor, the team updated the ergonomics and the functionality to make a more versatile and compact shaving tool for [personal use](https://www.trendhunter.com/trends/foil-shaver). As well as costing significantly less than [cartridge razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave), the zero-plastic Angle Razor is also a better choice for the environment too. Even better, there is no subscription service; the Angle Razor is designed to last a lifetime, not just the lifetime of a subscription. Utilizing double edged (DE) razor blades that are available anywhere in the world, the Angle Razor isn't as costly or time-consuming to use as a traditional straight razor as it doesn’t require the use of a strop or any sharpening tools and the blades are less than £0.10 ($0.14) each. Launching on [Kickstarter](https://www.trendhunter.com/trends/razor-beam) on 1st March, early birds will be able to get ahold of the Angle Razor for 30% off retail price at only £45 ($60). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 25% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Minimal Design Straight Razors:** Designing straight razors with minimalist aesthetics offers an opportunity for disruptive innovation in the grooming industry. - **Environmentally Friendly Shaving Tools:** Creating zero-plastic shaving tools that are better for the environment opens up disruptive innovation opportunities in the personal care industry. - **Lifetime-use Razors:** Developing straight razors designed to last a lifetime, without the need for subscription services, presents a disruptive innovation opportunity in the shaving industry. ### Who This Affects Most - **Grooming:** The grooming industry can explore the trend of designing minimalistic straight razors to cater to customers' aesthetic preferences. - **Personal Care:** The personal care industry can tap into the demand for environmentally friendly shaving tools by developing zero-plastic alternatives. - **Shaving:** The shaving industry can disrupt traditional practices by offering razors that are designed to last a lifetime without the need for subscription services. ## Related on Trend Hunter - [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md) - [Razor-Cleaning Tools](https://www.trendhunter.com/trends/razor-beam.md) - [Blade Control Shaving Razors](https://www.trendhunter.com/trends/the-single-edge-pro.md) - [Cyberpunk-Style Face Shavers](https://www.trendhunter.com/trends/motorzero30.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md) - [Contoured Ceramic Shavers](https://www.trendhunter.com/trends/ceramic-shaver.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [High-End Stainless Steel Razors](https://www.trendhunter.com/trends/adjustable-safety-razor.md)