# Whole-Grain Microwave Popcorn Angie's Boomchickapop is Debuting Its First Microwaveable Snack By Laura McQuarrie | Published 2018-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/angies-boomchickapop References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12651-conagra-brands-showcases-slate-of-snacking-innovation) & [boomchickapop](https://boomchickapop.com/) Angie's Boomchickapop makes a range of ready-to-eat, gluten-free snacks with whole-grain, non-GMO popcorn and it is now introducing its first microwaveable product. While consumers have been able to easily dig into Angie's Boomchickapop snack bags with flavors like Chile Lime, [Salted Caramel](https://www.trendhunter.com/trends/smartfood-chocolate-caramel) and [Cheddar Cheese](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn), the new Real Butter Microwave Popcorn helps people to enjoy the brand's own take on fresh-popped popcorn. For each cup of popcorn popped, the new Angie's Boomchickapop product contains just 35 calories, making it a simple snack choice for afternoons and movie nights alike. As the demand for [salty and savory snacks](https://www.trendhunter.com/trends/crunch-corn) continues, popcorn has the potential to stand out as a light option that can be shared in a convenient, wholesome and healthy format. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Microwaveable Snacks:** The rise of healthier snack options in the microwaveable category presents an opportunity for innovative and convenient food choices. - **Whole-grain Popcorn:** The increasing popularity of whole-grain popcorn showcases the potential for a nutritious and satisfying snack alternative to traditional popcorn varieties. - **Convenient Snacking Solutions:** The demand for convenient, ready-to-eat snacks encourages the development of innovative products like microwaveable popcorn that cater to consumers' on-the-go lifestyle. ### Sectors Adopting This - **Snack Food Industry:** The snack food industry can capitalize on the trend towards healthier, microwaveable snacks by offering diverse product options to cater to consumers' changing preferences. - **Microwaveable Food Industry:** The microwaveable food industry has an opportunity to tap into the growing demand for convenient and time-saving snacks by developing innovative products like whole-grain microwave popcorn. - **Health Food Industry:** The health food industry can leverage the popularity of whole-grain and healthier snack options by expanding their offerings to include microwaveable choices that provide both convenience and nutritional value. ## Related on Trend Hunter - [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Airy Puffed Snacks](https://www.trendhunter.com/trends/like-air.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Sweet Cinnamon Popcorn Snacks](https://www.trendhunter.com/trends/cinnamon-butter-microwave-popcorn.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Flavorful Influencer Popcorns](https://www.trendhunter.com/trends/whole-grain-kernel-popcorn.md)