# Masked Chiaroscuro Editorials ‘Show of Masks' in Vogue Russia By Ayman | Published 2008-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/angelo-pennetta-vogue-russia-alana-zimmer References: [thefashionspot](http://www.thefashionspot.com/forums/f78/vogue-russia-january-2009-toni-garrn-tom-munro-74763-6.html) & [vogue.ru](http://www.vogue.ru/) The January issue of [Vogue](https://www.trendhunter.com/trends/nft-collection2) Russia features a striking editorial entitled 'Show of Masks' by photographer Angelo Pennetta. Pennetta creatively captures model Alana Zimmer in an assortment of [masks](https://www.trendhunter.com/trends/masquerade-mask-1), including an illusionary one that he creates via the manipulation of light. Masks are currently making a big splash in [fashion editorials](https://www.trendhunter.com/trends/il-pranzo-campaign) and shows, so maybe you should get your Halloween Zorro mask out the next time you are hitting a party. **Implications** - After all, who says that Halloween is a holiday that can only come once a year? As far as I'm concerned, this 'Show of Masks' for Vogue Russia makes dressing up in masked fashions look super cool and ultimately high-fashion. Leave it up to Russia to be on the cutting-edge of accessories. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Masked Fashion Editorials:** The trend of incorporating masks in fashion editorials presents an opportunity for designers and retailers to create unique and avant-garde pieces. - **Light Manipulation Illusion Masks:** The use of light manipulation to create illusionary masks opens up opportunities for photographers and artists to experiment with visual effects in their work. - **Year-round Masked Fashion:** The popularity of masks in fashion editorials suggests potential for year-round masked fashion trends, providing opportunities for designers and retailers to expand their product offerings beyond Halloween. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of masked editorials by creating unique and eye-catching designs that incorporate masks. - **Photography:** The trend of light manipulation illusion masks presents a disruptive innovation opportunity for photographers to explore new techniques and create visually stunning images. - **Retail:** Retailers can take advantage of the masked fashion trend by offering a variety of masks and masked fashion pieces, appealing to fashion-forward consumers looking for unique and statement-making accessories. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Face Mask-Made Illuminators](https://www.trendhunter.com/trends/anonymlux-lamp.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)