# Bulbous Balloon Fashion Campaigns The Angelo Marani Spring/Summer 2014 Ads Include Funky Displays By Jordy E | Published 2014-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/angelo-marani-springsummer-2014 References: [theimpression](http://www.theimpression.com/campaigns/view/Angelo-Marani-ad-advertisement-campaign-sibui-nazarenko-spring-2014) & [angelomarani.it](http://www.angelomarani.it/splash/index.php) The Angelo Marani Spring/Summer 2014 campaign went to great lengths to make its ads as funky as is possible. Giant gold balloons stretched out behind model Sibui Nazarenko who posed effortlessly before photographer Miles Aldridge. Color and [playful elements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) were central to these Angelo Marani images. In addition to showcasing the brand's collection, the campaign also made use of [pink-hued artistic pieces](https://www.trendhunter.com/trends/eva-green), yellow flooring and reflective surfaces, all of which contributed to the mass appeal that comes with the label. In the pictures, Nazarenko sported [multi-patterned dresses](https://www.trendhunter.com/trends/vowels-1), a series of animal prints and bright blue stilettos tied with bows. Consequently, it is evident that Angelo Marani aims to step into the spotlight this season in the boldest way possible. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Playful Fashion Campaigns:** Using bold colors, playful elements, and artistic displays in fashion campaigns to create mass appeal. - **Giant Balloon Installations:** Using giant balloons as unique and attention-grabbing props in fashion photography. - **Multi-patterned Dresses:** Incorporating multiple patterns in one garment to create eye-catching and bold fashion statements. ### Sectors Adopting This - **Fashion and Apparel:** Using innovative and visually striking campaigns to stand out in the competitive fashion industry. - **Photography and Advertising:** Exploring new techniques and props in fashion photography to capture attention and create memorable ads. - **Art and Design:** Collaborating with artists and designers to create unique and visually appealing fashion campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)