# Gold Rice Cakes The Angelito Araneta Jr. Creates Rabbit-Shaped Delicacies By manzil | Published 2011-02-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/angelito-araneta-jr References: [news.aol](http://news.aol.co.uk/weird-news/story/filipino-gold-rabbits-take-the-cake/1557251) & [tri-cityherald](http://www.tri-cityherald.com/2011/02/02/1351102_filipinos-fete-year-of-rabbit.html) Angelito Araneta Jr's gold and diamonds decorated [rabbit-shaped](https://www.trendhunter.com/trends/gold-bunny) [sweet rice cakes](https://www.trendhunter.com/trends/loacker-lunar-new-year-minis-mix) have a very high demand among the wealthy Chinese-Filipinos who traditionally use such cakes to attract good luck in the Year of Rabbit and also for the well-being of their families and friends. Covered in gold and small pieces of diamonds, Angelito Araneta Jr's [gold rice cakes](https://www.trendhunter.com/trends/baked-in-gold) can cost upto $2,700 a piece. **Implications** - Youth consumers are gravitating towards imagery of rabbits as a direct result of the intelligence that they represent. By using animals to represent qualities that consumers would like to foster in themselves, companies can forge a deeper and more meaningful bond with them. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### Why This Trend Is Growing - **High-demand Luxury Rice Cakes:** Opportunity for luxury food brands to create high-end, decorative rice cakes for wealthy consumers. - **Symbolic Animal Imagery:** Opportunity for companies to incorporate animal symbolism in their products to resonate with youth consumers. - **Wealthy Chinese-filipino Market:** Opportunity for businesses to cater to the specific tastes and traditions of the wealthy Chinese-Filipino community. ### Industries Being Reshaped - **Luxury Food:** Luxury food brands can capitalize on the demand for high-end rice cakes with ornate decorations. - **Youth Marketing:** Companies focusing on youth market can incorporate animal symbolism in their products to appeal to younger consumers. - **Cultural Catering:** Businesses can specialize in providing products and services that cater to the cultural traditions of the wealthy Chinese-Filipino market. ## Related on Trend Hunter - [Cartoon New Year Treats](https://www.trendhunter.com/trends/hello-kitty-friends-lunar-new-year-pineapple-cake-gift-box.md) - [Lunar Celebration Candies](https://www.trendhunter.com/trends/year-of-the-dragon-collection.md) - [Swirled Bunny Face Cakes](https://www.trendhunter.com/trends/bunny-face-chocolate-cake.md) - [Festive Chocolate Bark Snacks](https://www.trendhunter.com/trends/chocolate-bark-1.md) - [Boozy Easter Chocolates](https://www.trendhunter.com/trends/dark-chocolate-easter-bunny.md) - [Mango-Flavored Pastries](https://www.trendhunter.com/trends/mango-cake-bites.md) - [Decadent Easter Chocolate Collections](https://www.trendhunter.com/trends/ferrero-rocher-easter-range.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Confectionary Tiger-Inspired Capusles](https://www.trendhunter.com/trends/sugarfina.md)