# Moms as Cover Models Angelina Jolie Breastfeeds for W Magazine By Marissa Brassfield | Published 2008-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/angelina-jolie-w-magazine References: [hollyscoop](http://www.hollyscoop.com/angelina-jolie/angelina-to-breastfeed-in-w-magazine_17982.aspx) & [lifeandstylemag](http://www.lifeandstylemag.com/2008/10/exclusive_angelina_really_did_1.php) What do Angelina Jolie, Britney Spears, Laila Ali, Cindy Crawford, Eva Herzigova, and Demi Moore all have in common? High-profile magazine covers for the likes of W Magazine, Vanity Fair and Bazaar shot celebrating their lives’ greatest achievements: Motherhood. Angelina Jolie’s spread in the November issue of W Magazine is one that is likely to raise a few eyebrows. According to Life & Style, one of the images for W Magazine features Angelina Jolie [breastfeeding her youngest children](https://www.trendhunter.com/trends/flow-nipple-shield), Knox and Vivienne. Angelina Jolie’s spread for W Magazine isn’t the first [celebrity mom photo shoot](https://www.trendhunter.com/trends/strong-like-mom) to spark controversy, however. Back in 1991, Demi Moore incited a firestorm when she posed nude for Vanity Fair while she was seven months pregnant with her daughter Scout. The November issue of W Magazine that features Angelina Jolie’s controversial photo shoot is set to hit newsstands on October 21. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Celebrity Motherhood:** Disruptive innovation opportunity: Explore new and creative ways to celebrate and portray motherhood in the media, challenging traditional norms and sparking conversations. - **Controversial Photography:** Disruptive innovation opportunity: Push the boundaries of photography by capturing provocative and thought-provoking images that challenge societal norms and ignite discussions. - **Magazine Cover Stories:** Disruptive innovation opportunity: Reinvent how magazine covers are presented by featuring unconventional and headline-grabbing content that generates buzz and captures audience attention. ### Who This Affects Most - **Media and Entertainment:** Disruptive innovation opportunity: Introduce alternative media platforms that celebrate and showcase diverse narratives of motherhood, appealing to a wider audience. - **Fashion and Photography:** Disruptive innovation opportunity: Collaborate with controversial photographers and fashion houses to create striking and boundary-pushing campaigns that challenge traditional notions of beauty and femininity. - **Publishing and Print Media:** Disruptive innovation opportunity: Embrace digital transformation and interactive storytelling techniques to reimagine the way magazine covers are created and consumed, offering innovative and immersive experiences. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Motherhood Cereal Boxes](https://www.trendhunter.com/trends/special-for-a-reason.md) - [Airline Employee Nursing Kits](https://www.trendhunter.com/trends/nursing-cover.md) - [Breastfeeding Kit Collabs](https://www.trendhunter.com/trends/willow-x-caraa.md) - [Breastfeeding Booster Shields](https://www.trendhunter.com/trends/flow-nipple-shield.md) - [Trailblazing Parenthood Podcasts](https://www.trendhunter.com/trends/bobbie.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md)