# Reformulated Whole Grain Breads Angelic Bakehouse Whole Grain Bread is Naturally Sweet By Michael Hemsworth | Published 2021-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/angelic-bakehouse-whole-grain-bread References: [preparedfoods](https://www.preparedfoods.com/articles/126316-angelic-bakehouse-whole-grain-bread) & [angelicbakehouse](http://www.angelicbakehouse.com/)  The [Angelic Bakehouse](https://www.trendhunter.com/trends/sprouted-whole-grain-everything-wraps) Whole Grain Bread is being launched by the brand after extensive research to offer consumers a feedback-influenced product that is focused on a refined recipe. The bread is reported to have 18-grams of whole grains per serving along with increased protein (five-grams) and more fiber (three-grams) to boot. The bread is formulated with a naturally sweeter taste profile that is also reported to have a greater moisture level thanks to the use of sprouted grains. The Angelic Bakehouse Whole Grain Bread also maintains a free-from recipe that is vegan, dairy-free, soy-free, sesame-free and nut-free with a clean, non-GMO ingredient list as well. The product comes as part of a larger shift towards [feedback-driven product innovations](https://www.trendhunter.com/trends/flowers-foods) that aim to hyper-target consumer preferences. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 27% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Feedback-driven Product Innovations:** Consumer feedback is driving product innovations that hyper-target preferences. - **Increased Focus on Whole Grains:** Brands are focusing on creating products with higher amounts of whole grains to meet the growing demand for healthier food options. - **Free-from Recipes:** Brands are creating recipes that are free from common allergens such as dairy, soy, sesame and nuts to cater to a wider consumer base. ### Industries Being Reshaped - **Bakery:** Bakeries can capitalize on the trend of creating whole grain breads that are formulated with feedback-driven ingredients and free-from allergens. - **Health Foods:** The health food industry can focus on creating products with higher amounts of whole grains and natural sweeteners to cater to health-conscious consumers. - **Food Manufacturing:** Food manufacturers can incorporate feedback-driven product innovations and free-from recipes into their product lines to cater to specific consumer preferences and needs. ## Related on Trend Hunter - [Nutrient-Packed Bakery Products](https://www.trendhunter.com/trends/functional-breads.md) - [Whole-Grain Blended Breads](https://www.trendhunter.com/trends/plant-based-protein-bread.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Clean-Ingredient Bread Labels](https://www.trendhunter.com/trends/simply-bread-line.md) - [Bagel-Flavored Whole Grain Wraps](https://www.trendhunter.com/trends/sprouted-whole-grain-everything-wraps.md) - [Artisan-Inspired Gluten-Free Breads](https://www.trendhunter.com/trends/dr-schr-breads.md) - [Artificial Ingredient-Free Bread Ranges](https://www.trendhunter.com/trends/naturally-genius-bread.md) - [Prebiotic-Enhanced Breads](https://www.trendhunter.com/trends/hero-bread.md) - [Consumer-Driven Bread Products](https://www.trendhunter.com/trends/flowers-foods.md)