# Fish Scale Spreads Angela Lindvall Rocks Scaley Styles for Iceberg Campaign By Rachel | Published 2009-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/angela-lindvall-iceberg-photos References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/campaign-angela-lindvall-for-iceberg-fall-2009-by-mert-marcus/) & [iceberg](http://www.iceberg.com/) For the [Fall 2009 ad campaign](https://www.trendhunter.com/trends/alessandro-micheles) for Iceberg, model Angela Lindvall was chosen to rock the strong looks for the company. With fiery red hair and [scaley fish styles](https://www.trendhunter.com/trends/nonhuman-life), the line of advertisements for Iceberg show the fish scale look remains for another season. The look of Angela Lindvall seems perfect for the Iceberg label given the strong looks need a strong face to show them off (and the intense hair helps). Take a look at the Fall 2009 Iceberg ads above. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fish-scale Fashion:** Opportunity for disruptive innovation in the fashion industry by exploring sustainable fish-scale materials and incorporating them into designs. - **Model Branding:** Opportunity for disruptive innovation in the modeling industry by embracing unique and unconventional looks, like Angela Lindvall's fiery red hair and scaley styles. - **Seasonal Ad Campaigns:** Opportunity for disruptive innovation in the advertising industry by creating visually striking and memorable campaigns that incorporate unexpected elements, such as the fish scale look for Iceberg's Fall 2009 ads. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation within the fashion industry by exploring new materials and textures, such as incorporating fish-scale patterns and designs. - **Modeling:** Opportunity for disruptive innovation within the modeling industry by embracing unconventional looks and unique branding, like Angela Lindvall's fiery red hair and scaley styles. - **Advertising:** Opportunity for disruptive innovation within the advertising industry by creating visually striking and memorable campaigns that incorporate unexpected elements, like the fish scale look for Iceberg's Fall 2009 ads. ## Related on Trend Hunter - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)