# Uneventful Big Game Ads The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break By Laura McQuarrie | Published 2025-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/angel-soft-super-bowl References: [multivu](https://www.multivu.com/angel_soft/9314251-en-angel-soft-big-game-potty-tunities) & [AngelSoft](http://www.AngelSoft.com/potty-tunity)  Advertisers spend millions of dollars on 30-second spots during the Big Game—but the first-ever [Angel Soft](https://www.trendhunter.com/trends/angel-soft) Super Bowl ad is airing as a commercial that's designed to be missed. During the commercial break, Angel, the Angel Soft brand character, will appear to provide the perfect "potty-tunity" so that fans can feel sure that they're not missing a moment of sports action. According to a recent survey conducted by Angel Soft, 92% of people reported having to hold off on going to the bathroom when they need to just so they don't miss out on something, and 61% say they will rush themselves to make sure they don't miss important moments. Angel Soft's debut [Big Game commercial](https://www.trendhunter.com/trends/lays-super-bowl-ad) is set to air just after the second quarter, right before the [halftime show](https://www.trendhunter.com/trends/burn-ball). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 75% | Activity: 82% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Break-friendly Advertising:** Creating ad content specifically designed to give audiences an opportunity to step away from their screens without fear of missing out can redefine viewer engagement strategies. - **Purposefully Forgettable Ads:** Crafting ads that intentionally blend into the background offers a unique approach to traditional marketing, focusing on brand presence over consumer interruption. - **Consumer-centric Timing:** Aligning advertising intervals with consumer habits, such as natural breaks in viewing, provides a fresh perspective on optimizing ad placement and audience satisfaction. ### Industries Being Reshaped - **Broadcasting:** Broadcasting networks can explore new advertising packages that prioritize consumer convenience, creating win-win scenarios for both viewers and advertisers. - **Toiletry Products:** Brands in the toiletry industry can leverage media moments to introduce ad copy that aligns with natural consumer needs, enhancing everyday product relevance. - **Advertising Agencies:** Ad agencies have the opportunity to disrupt traditional advertising approaches by developing campaigns that cater to and synchronize with natural consumer behaviors and schedules. ## Related on Trend Hunter - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Angelic Toilet Paper Packaging](https://www.trendhunter.com/trends/angel-soft.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md)