# Regenerative Waterless Balms Anfisa Produces Skincare That's Free from Water and Wax By Laura McQuarrie | Published 2018-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/anfisa References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2018/02/06/Trend-Spotting-Water-water-everywhere) & [anfisaskin](https://anfisaskin.com/product/lilou-regenerating-balm) Anifsa is a newly launched brand that is taking a unique approach to skincare by formulating its products without water, wax or fillers. Anifsa's LILOU Regenerating Balm includes an ingredient list of green, white and matcha tea, plus hydrating cucumber seed oil and cucumber seed extract. As the ultra-nourishing [skincare balm](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm) comes into contact with one's skin, it melts to form what the brand describes as a "fluid elixir" that may be used for a variety of skin concerns and conditions. While many beauty brands have begun to adopt eco-friendly formulas and packaging over the past few years, some are approaching sustainability with a focus on water conservation. This movement is being supported by the popularity of everything from [waterless cleansers](https://www.trendhunter.com/trends/twist-up-cleansing-balm) to [dry face masks](https://www.trendhunter.com/trends/wanderluxe-beauty). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Waterless Skincare:** An increasing number of beauty brands are adopting waterless formulas and packaging, creating opportunities for disruptive innovation in the skincare industry. - **Sustainable Beauty:** Beauty brands focusing on sustainability in their product formulations and packaging are gaining momentum and disrupting the traditional beauty industry. - **Multipurpose Skincare Products:** Brands like Anifsa are creating versatile skincare products that can address a variety of skin concerns, providing opportunities for disruptive innovation in the skincare industry. ### Where This Applies - **Beauty and Personal Care Industry:** The beauty and personal care industry is ripe for disruption with the rise of eco-friendly and sustainable products. - **Clean Beauty Industry:** The clean beauty industry is seeing growth with a focus on all-natural ingredients and sustainable packaging. - **Natural Skincare Industry:** The natural skincare industry is booming as consumers become more conscious of what they put on their skin and seek out environmentally friendly options. ## Related on Trend Hunter - [Waterless Lip Treatments](https://www.trendhunter.com/trends/balm-amour.md) - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md) - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Scientifically Proven Natural Skincare](https://www.trendhunter.com/trends/finally-all-natural.md) - [Multi-Benefit Skincare Balms](https://www.trendhunter.com/trends/le-balm.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md)