# Functional Unisex Fashion Lines Yuu Haishi Introduces His First Clothing Label Entitled 'ANEI' By Amy Duong | Published 2018-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anei References: [hypebeast](https://hypebeast.com/2018/7/anei-spring-summer-2019-lookbook) & [instagram](https://instagram.com/anei_official/?utm_source=ig_embed) Before introducing ANEI, Yuu Haishi worked as a pattern maker at giant fashion labels Yohji Yamamoto and [Y-3](https://www.trendhunter.com/trends/contranatural) and as a project lead for visvim. Having gained a unique set of skills, Haishi paved his own path with his very first clothing label ANEI. The new brand focuses on [unisex designs](https://www.trendhunter.com/trends/sujitha-shivajothi) whilst infusing the Y-3's functional elements and visvim and Yohji Yamamoto's attention to detail. The pieces incorporate organic textiles allow for relaxed fits with its [linen and cotton materials](https://www.trendhunter.com/trends/uniqlos-2025-springsummer). Some other pieces include loosely fitted tees, drawstring trousers, oversized hoodies, kimono-inspired tops, coach jackets, and track apparel. The color palette boasts pale blue hues, deep mustard tones and earthy neutral beiges. ANEI's debuting Spring/Summer 2019 collection will be hitting the markets in the midst of December this year. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 38% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Functional Unisex Fashion:** ANEI focuses on unisex designs with functional elements and relaxed fits, paving the way for further development of genderless fashion. - **Organic Textile Fashion:** ANEI's incorporation of organic textiles in their designs presents itself as a potential disruptive innovation opportunity for the fast fashion industry. - **Attention to Detail Apparel:** ANEI's inspiration from big fashion labels like Yohji Yamamoto and Y-3, presents an opportunity for smaller fashion labels to get inspiration from high-end brands and create unique, detailed pieces. ### Industries Being Reshaped - **Fashion:** ANEI's launch in the fashion industry could present disruption opportunities that involves the use of organic textiles, attention to detail, and functionality in creating unisex pieces. - **Textile:** ANEI's focus on organic textiles can potentially disrupt the textile industry by promoting sustainable materials that are eco-friendly and safe for the environment. - **Retail:** The unisex designs and relaxed fits of ANEI's functional apparel presents opportunities for the retail industry to cater to consumers who are seeking genderless and relaxed fits in their clothing. ## Related on Trend Hunter - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md)