# Canned Soup Skateboards MoMA Will Have an Andy Warhol Skateboard Installation at Art Basel By Christopher Magsambol | Published 2015-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/andy-warhol-skateboard References: [highsnobiety](http://www.highsnobiety.com/2015/11/06/andy-warhol-skate-decks-art-basel/) & [hypebeast](http://hypebeast.com/2015/11/andy-warhol-skateboard-decks) The Museum of Modern Art’s ([MoMA](https://www.trendhunter.com/trends/mattel-2)) Design Store has announced it will participate in the Art Basel art festival with an Andy Warhol skateboard installation. MoMA has joined forces with South Beach's Delano Hotel in celebration of its 20th anniversary. The exhibit will also include additional artwork by Andy Warhol displayed alongside the iconic [Campbell's Soup](https://www.trendhunter.com/trends/casetify-and-andy-warhol) designed skateboard decks. Apart from the soup can designs, Warhols works like including triptychs with Gold Marilyn Monroe, Guns, Car Crash, Self Portrait and Detail of the Last Supper will be featured. Although the Andy Warhol skateboards are mainly a display, a special pop-up shop will have them available for purchase for only one day. This exhibit marks the first time MoMA will be involved with Art Basel and perhaps hints at further involvement years to come. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Artistic Skateboard Installations:** The combination of art and street culture provides opportunities for artists and skateboard companies to collaborate on unique and engaging installations. - **Limited Edition Pop-up Shops:** Opportunities to create limited edition pop-up shops linked to unique art and cultural installations can create excitement and drive revenue. - **Museum Partnerships with Street Culture Elements:** Museums can partner with street culture elements, like skateboard culture, to engage new audiences and offer unique installations. ### Where This Applies - **Art and Design:** Skateboard companies can join forces with artists and art institutions to create unique and innovative products and installations. - **Hospitality and Tourism:** Hotels can leverage pop-up shops and collaborations with cultural institutions to attract visitors and enhance guest experiences. - **Retail:** Pop-up shops can help retailers create buzz and exclusive access to limited edition products, driving excitement and revenue. ## Related on Trend Hunter - [Pop Art Skateboard Capsules](https://www.trendhunter.com/trends/the-skateroom-1.md) - [Skateboard Design Museum Exhibitions](https://www.trendhunter.com/trends/skateboard-exhibition.md) - [Pop Art Factory Sculptures](https://www.trendhunter.com/trends/lego-campbells-soup.md) - [Museum-Approved Artist Collaborations](https://www.trendhunter.com/trends/museum-of-graffiti.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Art-Focused Retail Capsules](https://www.trendhunter.com/trends/mattel-2.md) - [Soup-Themed Bunny Sculptures](https://www.trendhunter.com/trends/kidrobot-2.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)