# Pop Art-Inspired Burger Ads Burger King's Super Bowl Ad Uses 'Andy Warhol Eating a Hamburger' By Kalin Ned | Published 2019-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/andy-warhol-eating-a-hamburger References: [adage](https://adage.com/article/cmo-strategy/burger-king-andy-warhol-super-bowl-ad/316498/) & [today](https://www.today.com/food/burger-king-s-super-bowl-commercial-andy-warhol-t147955) In 1982, Danish director Jørgen Leth directed a film called '66 Scenes From America' and in it, footage of 'Andy Warhol Eating a Hamburger' captured the attention of Fernando Machado — Burger King's Global Chief Marketing Officer. The video made its way to 2019 in the form of a Super Bowl ad from the beloved fast food establishment. Burger King received permission to use the 'Andy Warhol Eating a Hamburger' footage by Warhol's foundation. The Super Bowl ad lasted about 45 minutes, while the full-length video — four minutes and 20 seconds, is available to audiences online. Without a doubt, mixing the product — [a Whopper](https://www.trendhunter.com/trends/whopper-tattoo), with such a culturally relevant and influential personality as Andy Warhol, will cause some stir. The ad was completed alongside marketing agency David Miami. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Pop Art-inspired Marketing:** The use of pop art-inspired visuals and iconic figures in advertising campaigns creates a disruptive innovation opportunity by attracting attention and generating buzz. - **Nostalgia Advertising:** Utilizing nostalgic elements from the past, such as iconic footage or cultural figures, in marketing campaigns offers a disruptive innovation opportunity by evoking pleasant memories and capturing the target audience's attention. - **Long-form Ads:** Creating longer advertisements, like Burger King's Super Bowl ad, provides a disruptive innovation opportunity to engage viewers on a deeper level and tell a more compelling brand story. ### Sectors Adopting This - **Fast Food:** Fast food chains can capitalize on the use of pop art-inspired visuals and iconic figures in their advertising campaigns to create a unique and memorable brand image. - **Marketing and Advertising:** Marketing and advertising agencies can explore the use of nostalgic elements from the past in their campaigns to attract the attention of consumers and create a strong emotional connection. - **Film and Entertainment:** The film and entertainment industry can partner with brands to create long-form advertisements that leverage iconic footage and cultural figures to engage audiences and promote their products or services. ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md)