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# Colortastic Inflated Art
The Cutesy Artwork of Andy Ward is Adorable

By Luisa Amanda Gomes | Published 2010-03-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/andy-ward
References: [thetrendygirl.net](http://www.thetrendygirl.net/2010/02/andy-ward.html) & [andyward](http://andyward.co.uk/)

British freelance artist Andy Ward has made a name for himself in the world of illustration. He has created pieces of art that draw inspiration from children’s wallpapers and [Japanese manga](https://www.trendhunter.com/trends/kenny-scharf-and-axel), however the overall art style is uniquely his.

Using soft pastel colors, while capitalizing on [cute inflated heads](https://www.trendhunter.com/trends/pavilions-of-wonder), Andy Ward’s artwork makes me feel warm and fuzzy on the inside. I especially like how he dolls-up almost anything like the rocker chick atop a skyscraper. Maybe he could do of portrait of me?

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 72% | Activity: 44% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Children's Illustration:** Disruptive innovation opportunity: Creating unique and adorable artwork for children's books and products using soft pastel colors and cute inflated heads.
- **Japanese Manga-inspired Art:** Disruptive innovation opportunity: Incorporating the distinctive art style of Japanese manga into various forms of media, such as animations, video games, and merchandise.
- **Personalized Portraits:** Disruptive innovation opportunity: Offering personalized portraits with a whimsical touch, appealing to individuals seeking a unique and playful representation of themselves.

### Where This Applies

- **Publishing:** Disruptive innovation opportunity: Collaborating with authors and illustrators to create visually appealing children's books that stand out in a competitive market.
- **Entertainment:** Disruptive innovation opportunity: Partnering with entertainment companies to create manga-inspired content that caters to a growing global audience.
- **Art and Design:** Disruptive innovation opportunity: Providing customized artwork services for individuals who are looking for distinctive and personalized portraits.

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