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# Cute Customizable Baubles
Andy Pop Jewelry Can be Changed According to Your Mood

By Katherinev123 | Published 2012-01-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andy-pop-jewelry
References: [designeast.eu](http://designeast.eu/2012/01/andy-pop-jewelry-poland/) & [andypop.pl](http://andypop.pl/pl/)

Customization has become a huge part of design, but it typically comes before the customer receives the final product; with Andy Pop jewelry, however, the customer gets to customize her own jewelry pieces and can continue to do so whenever she pleases.

Andy Pop jewelry was created by Polish designers Maria Kuboszek and Tomasz Wozniak. Their [interactive jewelry](https://www.trendhunter.com/trends/chroma-twist) features "stones," made up of non-toxic plasticine, which can be changed whenever the wearer wants. Each [silver piece](https://www.trendhunter.com/trends/organicinspired-jewelry) in the collection features a plasticine accent that can be removed and replaced with another plasticine piece in a different color. As the designers point out, the pieces allow you to [customize your look](https://www.trendhunter.com/trends/styled-by-katseye) "depending on your mood and wardrobe." Watch the video here to see how the Andy Pop jewelry collection works.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 70% | Activity: 51% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Jewelry:** Disruptive innovation opportunities lie in the development of customizable jewelry that allows customers to change the design according to their mood.
- **Interactive Design:** There is potential for disruptive innovation in the creation of interactive designs that engage and involve the customer in the creative process.
- **Mood-based Fashion:** The trend towards mood-based fashion presents opportunities for disruptive innovation in the development of customizable accessories that allow individuals to express their emotions through their style choices.

### Where This Applies

- **Jewelry:** The jewelry industry can explore disruptive innovation by incorporating customizable features into their designs to meet the growing demand for personalized products.
- **Fashion:** In the fashion industry, there is room for disruptive innovation by creating interactive accessories that can be customized to match an individual's mood and outfit.
- **Design:** Disruptive innovation opportunities exist within the design industry to create products that encourage customer involvement and personalization, such as customizable jewelry like the Andy Pop collection.

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