# Time-Telling Zippers The Andy Kurovets Zipper Watch is Confusing but Super-Rad By Zoe Badley | Published 2010-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andy-kurovets-zipper-watch References: [buzz-beast](http://www.buzz-beast.com/2010/05/zipper-braclet-watch-by-andy-kurovets.html#more-7264) & [andykurovets](http://www.andykurovets.com/) This designer sure knows how to create the [strangest watches known to mankind](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai) and even though I had to examine it four different times just to fully understand, the Andy Kurovets Zipper Watch is pretty darn astonishing. The Zipper Watch is designed with a [wide leather bracelet](https://www.trendhunter.com/trends/vintage-alarm-clock-wristwatch), central buttons and [four separate zippers](https://www.trendhunter.com/trends/selfpropelled-zipper). The current time is displayed as a single digit on each zipper when the central buttons are pushed. When combined, the numbers make sense. The Andy Kurovets Zipper Watch is a tad confusing at first but definitely a rad, magnificent concept. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Wearable Technology:** The Andy Kurovets Zipper Watch introduces a new approach to wearable tech with its unconventional design. - **Interactive Fashion:** The Zipper Watch combines fashion and function in an interactive way, presenting opportunities for innovation in the fashion industry. - **Mixed-reality Interfaces:** The central buttons and zippers of the Zipper Watch create a mixed-reality interface, paving the way for disruptive innovation in the tech industry. ### Industries Being Reshaped - **Fashion:** The Zipper Watch is a bold and unique fashion statement, setting a new trend in unconventional accessories. - **Wearable Technology:** The Zipper Watch demonstrates the potential for creative and unconventional designs in the wearable tech industry. - **Consumer Electronics:** The mixed-reality interface of the Zipper Watch breaks new ground in the consumer electronics industry, creating opportunities for innovative products. ## Related on Trend Hunter - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Perplexing Artistic Timepieces](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai.md) - [Chromatic Quad-Timezone Timepieces](https://www.trendhunter.com/trends/wolbrook-pan4timer.md) - [Satisfying Steampunk Clocks](https://www.trendhunter.com/trends/the-oddly-satisfying-clock.md) - [Modernized Vintage Wristwatches](https://www.trendhunter.com/trends/vintage-alarm-clock-wristwatch.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Shirt Cuff-Integrated Timepieces](https://www.trendhunter.com/trends/cuff-watch.md)