# Arctic-Saving T-Shirt Ads This Campaign was Created by Vivienne Westwood & Andy Gotts MBE By Ady Floyd | Published 2015-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andy-gotts-mbe References: [luxuo](http://www.luxuo.com/events/vivienne-westwood-arctic-campaign.html) & [viviennewestwood](http://www.viviennewestwood.com/shop/mens/clothing/t-shirts) Vivienne Westwood teamed up with photographer Andy Gotts MBE in this campaign that aims to help preserve the arctic landscape. The campaign combines fashion, photography and celebrity models. Vivienne Westwood has designed a line of t-shirts that are worn by celebrities and photographed by Andy Gotts MBE. The [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) stars that appear in this arctic-saving campaign include Kate Moss, Pamela Anderson, Stella McCartney, Naomi Campbell, Dame Judi Dench and Grayson Perry. Each celebrity is dressed in a 'Save the [Arctic](https://www.trendhunter.com/trends/arctic-night)' t-shirt, while striking a fabulous pose. There are 60 images in this environmental protection campaign, which are on display in an exhibition in London, England. The t-shirts are made of organic materials like unbleached cotton and they have been certified by the '[Global Organic Textile Standard](https://www.trendhunter.com/trends/aeropostale-1).' ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Environmental Activism:** Opportunity for businesses to align with environmental causes and create campaigns that raise awareness and promote sustainability. - **Celebrity Endorsements:** Disruptive innovation opportunity for industries to collaborate with celebrities for product promotion, reaching a broader audience and generating buzz. - **Organic Fashion:** Potential for the fashion industry to respond to consumer demand for sustainable and eco-friendly clothing materials, leading to new business models and market opportunities. ### Sectors Adopting This - **Fashion:** Fashion companies can explore partnerships with environmental organizations and develop sustainable fashion lines to support eco-conscious consumers. - **Photography:** Photographers can collaborate with celebrities and brands to create thought-provoking campaigns that raise awareness about important social and environmental issues. - **Textile Manufacturing:** Manufacturers can focus on producing organic materials and obtaining certifications to cater to the growing demand for sustainable fashion products. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)