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# Death-Defying Free Running
These Andy Day Photographs Capture Free Runners Taking Amazing Risks

By Tia Clarke | Published 2013-05-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/andy-day-photographs
References: [designtaxi](http://designtaxi.com/news/357309/Amazing-Photographs-Of-Death-Defying-Parkour-Stunts/) & [blog.kiell](http://blog.kiell.com/ten-years-pk3/)

These images from London-based photographer Andy Day feature individuals taking part in death-defying stunts in the name of [free-running](https://www.trendhunter.com/trends/parkrun). The images feature young people jumping from [rooftop to rooftop](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark) on urban skyscrapers to hurling themselves over imposing wire fences.

The sport, which is also known as Parkour, is popular in urban areas. If you have a fear of heights, these images of individuals hurling themselves from tall buildings might not be the best thing for you to look at, however the feats that these fearless free runners have undertaken are definitely commendable.

Andy Day celebrated 10 years of following these free-spirited [urban acrobats](https://www.trendhunter.com/trends/runningman) around the world and shooting their stunts this April.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 57% | Activity: 50% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts)

## Key Themes

### What's Driving This Trend

- **Free-running Photography:** Opportunity to capture death-defying stunts in innovative ways and market to adrenaline junkies.
- **Urban Adventure Tourism:** Possible opportunity for cities to attract thrill seekers and add free-running experiences to their tourism offerings.
- **Parkour Gear and Apparel:** Opportunity to design and create specialized gear and clothing for individuals who participate in this sport.

### Who This Affects Most

- **Photography:** Potential opportunity for photographers to specialize in capturing free-running and parkour stunts in an innovative way.
- **Tourism:** Opportunity for cities to attract tourists by offering adrenaline-pumping free-running experiences.
- **Sports Apparel and Equipment:** Opportunity for companies to create specialized gear and clothing for free-running and parkour athletes.

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