# Hipster Scarves The Andtie Scarf Lets You Look Professional and Stay Warm By Robyn Currie | Published 2009-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andtie-scarf References: [likecool](http://likecool.com/Andtie--Accessories--Style.html) & [szymon.tumblr](http://szymon.tumblr.com/post/299440554/andtie-by-pral-brok) Well this might just be the greatest thing I have come across in a while. The Andtie scarf mixes [chic professionalism](https://www.trendhunter.com/trends/cold-tux-and-brrrtie) with innovative designs, all while keeping you warm. It is as long as a scarf, and is produced out of the same materials, but at one end, there is a tie. Or rather, an end that looks like a tie. So you can [keep your neck warm](https://www.trendhunter.com/trends/uniqlos-heattech), and you professional demeanor intact all with the Andtie scarf. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Professional Fashion-scarf Hybrid:** The Andtie scarf combines chic professionalism and innovative design, creating a new trend in professional fashion. - **Functional Accessories:** The Andtie scarf demonstrates the potential for accessories to serve multiple purposes, opening up opportunities for innovative and versatile designs. - **Fashionable Workwear:** The Andtie scarf exemplifies the growing demand for stylish and functional workwear that combines fashion and practicality. ### Where This Applies - **Fashion and Apparel:** The Andtie scarf introduces a new product category in the fashion and apparel industry, merging scarves and ties to create a unique accessory. - **Accessories and Jewelry:** The Andtie scarf highlights the potential for innovative designs in the accessories and jewelry industry, where products can offer both fashion and functionality. - **Workwear and Professional Attire:** The Andtie scarf presents an opportunity for disruption in the workwear and professional attire market, providing professionals with a stylish alternative to traditional scarves and ties. ## Related on Trend Hunter - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Cheese Pull Scarves](https://www.trendhunter.com/trends/mozzarella-stick-scarf.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Chair-Shaped Blanket Sweaters](https://www.trendhunter.com/trends/desk-chair-wrap.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Moisture-Absorbing Cashmere Turtlenecks](https://www.trendhunter.com/trends/cashmere-turtlenecks.md) - [Sophisticated Tie-Belt Dresses](https://www.trendhunter.com/trends/tiebelt-shirt-dres.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md)