# Luxury Swiss Smartwatches Android Wear is Now Available for Tag Heuer Watches By Vasiliki Marapas | Published 2015-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/android-wear References: [theverge](http://www.theverge.com/2015/3/19/8252193/google-android-wear-tag-heuer-intel-luxury-watches) & [android](http://www.android.com/wear/) [Google](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3) has joined forces with Tag Heuer to offer Android Wear software to luxury watches for the first time. The Swiss watchmaker is known for its [partnership with Formula 1](https://www.trendhunter.com/trends/tag-heuer-formula-1-chronograph) and other sporting events, and its beautiful analog timepieces can range from anywhere between just under a grand, to the five-figure territory. Though Tag Heuer is not a powerhouse brand in the same way Rolex is, it has more luxury sway in the industry than a lot of smartphone and watch companies. The [Tag Heuer watches with Android Wear](https://www.trendhunter.com/trends/wear-os-6) will be the first to include Intel, which will be facilitating the internal components and sensors for the smartwatches. Though not much detail about the watch designs, or their pricing, are available yet, they will be "focus[ed] on the quality and performance that are expected from Tag Heuer." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Smartwatches:** Disruptive innovation opportunity: Expanding the luxury market by integrating smart technology into high-end watches. - **Swiss Watchmaker Partnerships:** Disruptive innovation opportunity: Collaborating with luxury brands to combine traditional craftsmanship with innovative technology. - **Intel-powered Wearables:** Disruptive innovation opportunity: Leveraging Intel's advanced components and sensors to enhance the functionality of smartwatches. ### Sectors Adopting This - **Luxury Watch Industry:** Disruptive innovation opportunity: Incorporating smart features into luxury watches to appeal to tech-savvy consumers. - **Technology and Fashion Industry:** Disruptive innovation opportunity: By merging technology with fashion, new possibilities arise for creating stylish and functional wearables. - **Smartwatch Manufacturing Industry:** Disruptive innovation opportunity: Strengthening partnerships between tech companies and watch manufacturers to offer high-quality smartwatches. ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md) - [Collaboration Automotive Smartwatches](https://www.trendhunter.com/trends/porsche-x-garmin-epix-pro.md)