# Dark Luxurious Smartwatches Tag Heuer Continues to Tease its Upcoming Android Wear Smartwatch By Malika Renee Butss | Published 2015-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/android-wear-smartwatch References: [luxurylaunches](http://luxurylaunches.com/watches/tag-heuer-teases-their-upcoming-android-wear-smartwatch.php) & [wareable](http://www.wareable.com/android-wear/tag-heuer-carrera-wearable-01-ceo-reveals-name-of-first-luxury-smartwatch-1191) Watch brand Tag Heuer has finally begun marketing its upcoming Android Wear Smartwatch. Shortly after the brand's CEO announced the creation of the impending timepiece, the brand began releasing a single image of the watch across social media. The soon-to-come Tag Heuer Android Smartwatch is a dark semi-lit timepiece with a round dial format. Etched into the bezel is the saying "Tag Heuer Connected" while numbers are fixed into the dial's bezel at five minute breaks. The straps will be black and rubberized, giving the watch a heavy duty look. In terms of tech, not much word has been spoken on the watch's smart features but consumers know that this timepiece is made in partnership with Google and Intel and will be upgradable. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Luxury Wearable Tech:** The rise of luxury smartwatches represents a growing opportunity for high-end fashion brands to disrupt the wearable technology industry. - **Android Wear Partnerships:** Collaborations between technology companies and luxury brands are creating opportunities for innovative Android Wear products. - **Customizable Smartwatch Straps:** The demand for personalized and interchangeable smartwatch straps is creating an opportunity for designers to create unique and trendy accessory lines. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to expand into wearable technology by partnering with tech companies to create luxury wearable products. - **Technology:** Partnerships between tech companies and luxury brands provide opportunities for innovation in the wearable technology industry. - **Accessories:** The popularity of customizable smartwatch straps indicates a potential opportunity for accessory designers to expand their product lines into wearable technology accessories. ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Anniversary-Honoring Smartwatches](https://www.trendhunter.com/trends/huawei-watch-5-10th-anniversary-edition.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md)