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# Wedding Ring-Resembling Phones
This Female-Targeted Android Phone is Lined with Jewels

By Jen Chae | Published 2013-07-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/android-phone
References: [gizmodiva](http://gizmodiva.com/mobile_phones/sugar-smartphone-looks-stunning-with-swarovski-pure-brilliance-gems.php) & [cn.engadget](http://cn.engadget.com/2013/07/15/sugar-swarovski-mobile/)

This female-targeted Android phone is lined with 5.16 carats of genuine Swarovski crystals on its outer layer and topped off with a rock-like phone plug. The resulting effect makes the phone itself look like a it's bedazzled with something along the lines of a [wedding ring](https://www.trendhunter.com/trends/nontraditional-engagement-ring).

The internal system of the Sugar phone has a quad-core MediaTek chip and 2GB of RAM. For now, Sugar is planning to launch in China and Europe first. There are many [bedazzled phone designs](https://www.trendhunter.com/trends/charm-phone-case) out there that tend to get overwhelming. The Sugar is subtly speckled with jewels so that it isn't too noticeable at first glance. Since diamonds are girls' best friends, Android the Sugar edition is expected to see much interest from women.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 69% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Bedazzled Phones:** The trend of phones decorated with gems and jewels can be capitalized on by offering unique and customizable designs.
- **Female-targeted Technology:** The trend of creating technology aimed at women can be capitalized on by developing products specifically tailored to their needs and preferences.
- **Elevated Mobile Devices:** The trend of creating luxury versions of mobile devices can be capitalized on by offering premium features and designs that appeal to high-end consumers.

### Sectors Adopting This

- **Mobile Devices:** The mobile device industry can capitalize on this trend by offering bedazzled and jeweled options that cater to the fashion-conscious consumer.
- **Jewelry:** The jewelry industry can capitalize on this trend by partnering with technology brands to create unique and customized jewelry-inspired phones.
- **Luxury Goods:** The luxury goods industry can capitalize on this trend by creating high-end, limited edition mobile devices that are fashion-forward and eye-catching.

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- [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md)
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- [Gilded Valentine's Day Smartphones](https://www.trendhunter.com/trends/caviar-iphone-16-pro.md)
- [Jewelry-Like Smartphone Protectors](https://www.trendhunter.com/trends/rmour-candy-corner-protectors.md)
- [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md)
- [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md)
- [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md)
- [AI-Powered Diamond Rings](https://www.trendhunter.com/trends/spktrl-light-ring.md)
