# Disruptive Phone Operating Systems CREO's Android Operating System Will Bridge Hardware & Software By Rahul Kalvapalle | Published 2016-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/android-operating-system References: [yourstory](http://yourstory.com/2016/01/creo-funding/) & [creosense](https://creosense.com/) CREO, a consumer technology startup based in the Indian IT hub of Bengaluru, is building a proprietary Android operating system that is designed to offer a unique and comprehensive experience to smartphone users. The company's CEO Sai Srinivas says that the decision to about building an operating system for Android smartphones was a response to current market conditions in which [smartphone hardware](https://www.trendhunter.com/trends/hone-pro) is evolving at a rapid rate, but there isn't enough variety and versatility on the software side of things. CREO is looking to bridge that gap. Ultimately, CREO's Android operating system will enable any [smartphone devices](https://www.trendhunter.com/trends/void-phone-vx1) they release to exercise complete control over both hardware and software, with the ultimate beneficiaries being consumers who gain from the streamlined and sensible relationship between structure and system. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Proprietary Android Operating Systems:** The trend towards bespoke Android operating systems offers opportunities for startups to create novel consumer experiences by providing integrated software and hardware offerings. - **Software and Hardware Integration:** The trend towards combining hardware and software to create a streamlined and comprehensive user experience creates opportunities for tech companies to differentiate their products in commoditized markets. - **Variety and Versatility in Smartphone Software:** The trend towards seeking alternative smartphone operating systems highlights demand for greater variety and versatility in software, presenting opportunities for both established and emerging companies. ### Where This Applies - **Smartphone Manufacturing:** The trend towards bespoke Android operating systems presents a disruptive opportunity for smartphone manufacturing companies to create devices that offer tailored experiences to consumers. - **Software Development:** The trend towards bridging the gap between software and hardware presents opportunities for software development companies to create innovative and integrated products for hardware manufacturers. - **Consumer Electronics:** The trend towards creating hardware and software integration presents opportunities for consumer electronics companies to differentiate themselves in crowded markets by offering comprehensive, user-friendly products. ## Related on Trend Hunter - [Streamlined Phone Operating Systems](https://www.trendhunter.com/trends/hyperos.md) - [New Mobile Operating Systems](https://www.trendhunter.com/trends/harmonyos-next-5.md) - [Minimalist Smartphone Operating Systems](https://www.trendhunter.com/trends/nothing-os-40.md) - [Accessible Smartphone Operating Systems](https://www.trendhunter.com/trends/android-12-go-edition.md) - [Mobile Operating System Debuts](https://www.trendhunter.com/trends/mobile-operating-system.md) - [Open-Source Flagship Smartphones](https://www.trendhunter.com/trends/opensource-flagship-smartphone.md) - [Triple Operating System Smartphones](https://www.trendhunter.com/trends/nex-computing-nexphone.md) - [Handheld Gaming Operating Systems](https://www.trendhunter.com/trends/playtronos.md) - [Linux-Powered Smartphones](https://www.trendhunter.com/trends/jolla-phone.md)