# Emerging Smartphone Infographics This Chart Details the Increase in Android Growth Globally By Jonathon Brown | Published 2012-12-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/android-growth References: [visual.ly](http://visual.ly/androids-coming-age) & [mutualmobile](http://www.mutualmobile.com) [Android growth within the smartphone market](https://www.trendhunter.com/trends/anti-theft-1) is undeniable at this point. Even the most die-hard [Apple](https://www.trendhunter.com/trends/iphone-15) fans have to acknowledge Android growth. Android went from 100,000 activations a day between 2008 and 2010 to 1.3 million activations a day in 2012. While the early days of Android were hampered by cheap hardware and high fragmentation, nowadays the devices are much improved and the user base is growing rapidly. Android now commands 68% of the global market, which is four times as much as IOS devices (Apple). To give you an idea of the amazing power this gives Android, just look at the staggering download numbers that occurred when [Instagram](https://www.trendhunter.com/trends/hmd-x1) became available on the device. In just six days, 5 million people downloaded Instagram. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Android Growth:** Opportunity for businesses to develop innovative Android applications and services to cater to the growing user base. - **Increase in Smartphone Activations:** Potential for companies to capitalize on the rising demand for smartphones by offering innovative features and technologies. - **Dominance of Android in Global Market:** Potential for businesses to focus on Android platform to reach a larger audience and gain market share. ### Who This Affects Most - **Mobile App Development:** Opportunity for mobile app developers to create cutting-edge Android apps that meet the growing demand. - **Smartphone Manufacturing:** Opportunity for smartphone manufacturers to innovate and produce devices that cater to the preferences of Android users. - **Digital Marketing:** Opportunity for marketers to create targeted campaigns and strategies for the Android platform to effectively reach the majority of smartphone users. ## Related on Trend Hunter - [Mobile Operating System Debuts](https://www.trendhunter.com/trends/mobile-operating-system.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Mobile Operating Systems](https://www.trendhunter.com/trends/android-13.md) - [Colorful Slab Performance Smartphones](https://www.trendhunter.com/trends/pixel-9.md) - [Android-Powered Handheld Systems](https://www.trendhunter.com/trends/pocket-s.md) - [Accessible Smartphone Operating Systems](https://www.trendhunter.com/trends/android-12-go-edition.md) - [Colorful Elevated Mid-Range Smartphones](https://www.trendhunter.com/trends/9a.md) - [Camera-Highlighting Smartphones](https://www.trendhunter.com/trends/google-pixel-7.md) - [Linux-Powered Smartphones](https://www.trendhunter.com/trends/jolla-phone.md)