# Anti-Bullying Smartphone Ads This Android Ad Uses a Rock, Paper, Scissors Game to Boast Diversity By Ady Floyd | Published 2016-02-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/android-ad References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-oscar-viewers-fall-love-androids-game-rock-paper-scissors-169902) & [theverge](http://www.theverge.com/2016/2/28/11131296/androids-commercial-rock-paper-scissors-bffs) This heart-warming Android ad presents the audience with animated rocks, paper and scissors while recreating a [nostalgic childhood game](https://www.trendhunter.com/trends/rock-paper-prizes-promotion). In a new rendition of the class game 'Rock, Paper, Scissors,' this ad shows rocks being bullied by rocks, paper being bullied by paper and scissors bullying other scissors. The ad shows how one pair of scissors stands up for a piece of paper, and the next scene shows the same piece of paper helping out a rock who is being bullied by other rocks. The [animated Android ad](https://www.trendhunter.com/trends/sandy-liang-and-android) titled 'Rock, Paper, Scissors' is just over 60 seconds long and encourages nostalgic feelings. The ad finally ends with the phrase '[be together, not the same](https://www.trendhunter.com/trends/backtoschool-survey).' While the ad doesn't immediately relate to Android, its theme encourages diversity while promoting the message that Android provides users with an "unified experience across devices." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Diversity Promotion:** Opportunity for businesses to promote and highlight their commitment to diversity and inclusion in their corporate messaging and advertising. - **Anti-bullying Campaigns:** Opportunity for businesses to develop advertising and messaging around anti-bullying efforts, especially targeting younger demographics. - **Nostalgia and Emotional Connections:** Opportunity for businesses to tap into nostalgic emotions and create experiences around shared cultural references that connect with their audiences. ### Sectors Adopting This - **Technology:** Opportunity for technology companies to develop messaging around diversity and inclusion while emphasizing the technology's ability to bring people together. - **Education:** Opportunity for educational institutions to develop anti-bullying campaigns that resonate with younger audiences and promote values of diversity and inclusivity. - **Media and Entertainment:** Opportunity for media and entertainment companies to create content that targets nostalgic emotions and that emphasizes values of diversity, inclusion, and anti-bullying. ## Related on Trend Hunter - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)